IndiaShorts is an independent news media outlet, aiming to deliver unbiased, accurate and crisp news in the increasingly technology-driven world.
Short news apps are the future, and if they will play a defining role in changing the way consumers consume their content and how the news presenters write their report.If you want to build an app for short news then you can check out some professional app development companies for your app project As we head into the times where mobile applications and smartphones will be used for anything and everything, the short news applications will allow the reader to choose from various options and read what they want to read.
In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles.According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query.During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website.
She wanted to know the risks of having shorter articles regarded as thin content.Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search rankings.Now, these concerns are valid since Google is known to devaluate thin content.Moreover, Google’s Panda update is designed to minimize the prevalence of low-quality thin content in the SERPs.So now the actual question is – what should the SEO do?
Should she noindex the shorter articles on her news website so that Google does not see the thin content?Let’s see what Google’s John Mueller recommends.Since this relates to placing a noindex tag on the shorter articles, Mueller says that it depends on whether the website owner wants to index these pages or not; it’s their place to decide.However, Mueller thinks that a noindex is not needed here simply because the articles are short as, at times, even the smaller ones can be sufficient.In his statement, Mueller said that if you do not want those articles to show up in the search results, you can use a noindex tag, but he thinks no-indexing an article is not required just because it is a small news article.Further, he said that he would not be so much concerned with the article’s length but instead would focus on whether or not he wants to index it.To this, the SEO responded that she wants her articles indexed in the search results, but she is concerned about sending out any negative signals to the search engine with thin content.In an attempt to encourage her, Mueller further adds that Google does not care about the article’s length for web search.
However, he is unaware if there is any policy around Google News.
Since the SEO particularly mentioned that this is about articles on a news site, Mueller said that he roughly remembers a few mistakes Google had in Search Console, way in the beginning where it would display that this news article is too long or too short.
Perhaps that is something that plays a part there regarding news content writing.
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