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7 Steps to an Effective Enterprise Content Management Technology Strategy

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7 Steps to an Effective Enterprise Content Management Technology Strategy

Enterprise Content Management (ECM) systems have been around for a while. They started businesses in industries to manage content and provide better services to customers. It is derived from Document Management Systems (DMS), which mainly digitizes, stores, and manages documents through imaging, storage, and document and record management technologies.

In place of ECM, businesses automate their entire content life cycle until content is generated, stored, and retrieved from the archive. ECM has come a long way in meeting the needs of multi-channel digital content, enhancing cloud, mobility, analytics, and social technology. Therefore, it allows easy access to information through mobile devices. However, ECM stands to offer much more.

ECM-known and hidden
In addition to managing content, ECM offers a number of benefits, including:
Secure Information: ECM allows the management and security of a variety of content types, such as documents, forms, and electronic files. This makes it easier for organizations with a centralized repository to archive data, thereby reducing the risk of losing information from physical drives. It further encrypts data transfer from capture to archive and provides rights-based access to users, eliminating data leakage.

Improved regulatory compliance: Ensures system compliance issues by authorizing companies to control and monitor information through detailed audit logs and reports. It conforms to various terms and conditions relating to the long-term archival of information and records.

Improved customer service: With access to the right information at the right time, customers can conduct contextual customer interactions. Influencing ECM, businesses can manage content across different channels and social media, resulting in improved customer experience.

Improved operational efficiency: Reduce the time of knowledge workers to search and retrieve information. With proper indexing by ECM, any information is just a click away. Furthermore, it helps to reduce the administrative costs associated with storing and maintaining documents and physical records.

Drivers that challenge your ECM strategy:
To get the real benefit from the ECM system, it is important to formulate the right strategy. And, to do this well, businesses need to identify business challenges and address them. Key drivers challenging companies to redefine their content management strategy.

Growing customer expectations: Today customers are accustomed to high-quality service levels. Delivering less than expected exceeds customer experience. Businesses need to influence systems that help them know their customer context. And, create the right experience by engaging customers through content in any format (message, video, image, document, form, picture, tweet, post, comment) across any channel (social media, phone, chat, email, fax). (Postal, interview) and by any device.

Increasing employee demands: In order to serve customers effectively, the digital workforce (including employees, vendors, partners, etc.) expects mobility across multiple devices, networks, and platforms, and cooperation in a secure work environment. However, there is a real challenge in ensuring information security when sharing information beyond the boundaries of the organization.

Increasing Competition: In order to overcome competition, companies must adapt to changes in real-time. This requires businesses to actually work and adapt when change comes. ECM systems that provide resilience to a higher or lower level, expand applications, and tap into innovative strategies or technologies when needed.

7 step approach to successful ECM strategy
To identify business challenges and develop a content management strategy to address them, businesses should follow the documented elements for an effective ECM strategy:

1. Identify and prioritize the business processes you need to digitize according to your company’s content strategy.
2. Understand how current business systems work with ECM applications for a given business process.
3. Analyze the specific content services required to launch business systems and tools.
4. Evaluate whether the existing ECM platform provides essential content services or new content services if required.
5. Set up a new ECM platform/content service on top of existing ECM and other business systems.
6. Implement customer onboarding, training, and change management programs for business process management.
7. Gain insights into ROI, process, and performance metrics to assess and improve business performance.

Enterprises layout their content strategy based on how they want to connect their processes, systems, people, and things. Content management technology fits into a wide business technology stock, along with applications, systems, and tools that are directly or indirectly affiliated. When designing a strategy and choosing an ECM platform, it is important to make sure that it meets current business needs and takes future needs into account.

BENEVOLENCE TECHNOLOGIES is a leader in Enterprise Content Management products services. Our EIM products enable businesses to grow faster, lower operational costs, and reduce information governance and security risks by improving business insight, impact, and process speed. We power digital transformations to empower the intelligent and connected enterprise.

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