Global Real-Time Bidding Market Research Report, By Auction Type (Open and Invited Auction), Advertisement Format (Video and Image), and End User (Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps, Games) — Global Forecast till 2027
Market Overview
Real-time bidding (RTB) is a fast way to display advertisements on digital platforms that process hundreds or thousands of ad auctions in milliseconds as per the budget of the ad buyers and the target audience. It involves a server-to-server selling and buying process that allows ad space on a website to be purchased and sold on a per-impression basis through auctions. In this system, the transaction begins as soon as a user visits a website. This automatically sends a bid request containing key details, such as the user’s location, history, and demographic information. This request then goes from the publisher’s website to an ad exchange. The ad exchange then sends the request and associated data to multiple advertisers who automatically submit their bids to place their ads on the publisher’s website. The complete process, from the moment the ad exchange receives the request, competes within 100 milliseconds that includes receiving the bid request and publishing the ad. The continuously increasing number of internet users and growing social media trends are the major growth drivers for the growth of the RTB market. However, the lack of awareness and standards for the platform are some of the factors restraining market growth.
In this study, the real-time bidding platform market has been segmented based on auction type, advertisement format, end user, and region/country. By auction type, the market has been segmented into open auction and invited auction. By advertisement format, the market has been segmented into video and image. Based on end user, the market has been segmented into media & entertainment, travel & luxury, retail & eCommerce, mobile apps, games, and others. Finally, by region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America has further been segmented into the US, Canada, and Mexico; Europe into the UK, Germany, France, and the rest of Europe; Asia-Pacific into China, India, Japan, and the rest of Asia-Pacific; and the rest of the world into the Middle-East & Africa and South America.
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By auction type, the open auction segment holds the larger share and expected to grow with higher CAGR than the invited auction segment during the forecast period, 2020–2027, as it allows anefficient way to connect advertisers and publishers.
By advertisement format, the video segment is expected to contribute the higher share than the image segment as it is the most preferred option for the customer and high-speed internet connectivity and smartphones contribute significantly to the trend.
Based on end users, the media & entertainment segment is expected to hold the largest share while the retail & eCommerce segment is expected to grow with the highest CAGR from 2020 to 2027. The media & entertainment segment contains the largest number of companies that are involved in the digital marketing business, and thus, the vertical has the highest adoption of RTB services.
Regional Analysis
North America is expected to be the largest market in 2020 as well as during the forecast period due as the region has presence of major RTB service providers and it is also witnessing a fast growing digital marketing industry. The market in Asia-Pacific is expected to witness the highest CAGR during the forecast period of 2020 to 2027 due to the increasing investments in digital marketing solutions and services.
Key players:
The major players in the real-time bidding market are Google LLC (US), Facebook, Inc. (US), Adobe Inc. (US), PubMatic, Inc. (US), Smaato, Inc. (US), WPP plc (UK), YANDEX LLC (Russia), The Rubicon Project, Inc. (US), Salesforce.com, Inc. (US), Criteo (France), MEDIAMATH, INC. (US), AppNexus (US), MoPub (US), Match2One AB (Sweden), and Verizon Media (US).
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According to Market Research Future (MRFR), the global real-time bidding market is poised to create a valuation of USD 18.56 BN by 2027, growing at 30.8% CAGR throughout the assessment period (2020-2027).
Additionally, spurring growth in the dramatically rising end-users encourages market demand.On the other hand, technical and network issues are significant factors predicted to impede the growth of the market.
Also, the lack of infrastructure poses challenges to the real-time bidding market growth especially in the developing region.
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/7674SegmentsThe report is segmented into four dynamics; By Auction Type : Open and Invited Auction.
By Regions : Americas, Europe, Asia Pacific, and the Rest-of-the-World.Regional AnalysisNorth America dominates the global real-time bidding market.
The APAC real-time bidding market is forecasted to grow at an impressive CAGR during the assessment period.
According to Market Research Future (MRFR), the global real-time bidding market is poised to create a valuation of USD 18.56 BN by 2027, growing at 30.8% CAGR throughout the assessment period (2020-2027).
Additionally, spurring growth in the dramatically rising end-users encourages market demand.On the other hand, technical and network issues are significant factors predicted to impede the growth of the market.
Also, the lack of infrastructure poses challenges to the real-time bidding market growth especially in the developing region.
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/7674 SegmentsThe report is segmented into four dynamics; By Auction Type : Open and Invited Auction.
By Regions : Americas, Europe, Asia Pacific, and the Rest-of-the-World.Regional AnalysisNorth America dominates the global real-time bidding market.
The APAC real-time bidding market is forecasted to grow at an impressive CAGR during the assessment period.
The report "Real time Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region - Global Forecast to 2024", MarketsandMarkets expects the RTB market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024).
The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=4630735Retail and ecommerce application to grow at the highest CAGR during the forecast periodThe applications segment is subsegmented as media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, Education, BFSI, music, social and politics).
Among these, the retail and ecommerce segment is expected to grow at the highest CAGR during the forecast period.
Retailers can do their promotions and messages directly to the consumer information that data management platforms can capture via RTB.RTB video to hold a larger market size during the forecast periodThe RTB market by ad format type has 2 segments: RTB Image and RTB Video.
The RTB Video is expected to hold a larger market size during the forecast period, as consumers are spending more time on viewing video online due to the easy availability of smartphones with high data speed connection.APAC to hold the largest market size and grow at the highest CAGR during the forecast periodAPAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers.
Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.The RTB market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies.
A report was released recently that sheds lots of light on the Real-Time Bidding (RTB) Technology Industry.
The report covers an overview of the industry along with a detailed explanation that provides a lot of insight.
The report provides insights into the strategies used by the key players in order to gain a strong base in the Real-Time Bidding (RTB) Technology Market.The major players covered in Real-Time Bidding (RTB) Technology Markets: Yandex,WPP plc,Smaato,Salesforce,Rubicon Project,PubMatic,Google,Facebook,CRITEO ADVERTISING,AdobeThe final report will add the analysis of the Impact of Covid-19 in this report Real-Time Bidding (RTB) Technology industry.Get a Sample Copy @ https://www.reportsandmarkets.com/sample-request/global-real-time-bidding-rtb-technology-market-4319305?utm_source=techsite_medium=60Drivers and RisksThe report pays special attention to factors which contribute to the Real-Time Bidding (RTB) Technology Market growth also known as market drivers.
Any changes in these market dynamics directly affect the market growth hence the report provides a future insight into important factors that should be monitored and which could be leveraged by companies, vendors, distributors and all stakeholders alike to their advantage.
The report also provides an insight into the challenges faced by the market and the strategies used by existing players to overcome or avoid these risks.Regional overviewAs already mentioned, the report covers different regions such as North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.
It is important to understand where the Real-Time Bidding (RTB) Technology market has been, currently is and where it is projected to go so that an accurate picture of the future may be painted.
