Global Influencer Marketing Market Research Report: By Component (Solution/Platform, Services), By Service (Professional, Managed), By Organization Size (Large Enterprises, Small & Medium Enterprises), By End-user (Fashion, Luxury & Cosmetics, Retail & E-Commerce, Consumer Goods, Advertising & Public Relation, Food & Beverage, Automobile, Others) By Region - Forecast till 2027
The power of a positive endorsement has been recognized by top brands, thus promoting the influencer marketing software market 2020. The ICT industry reports are produced by Market Research Future, which highlights market options for expansion. A CAGR of 8.2% is estimated to cement the achievement of revenues worth 2.85 billion by the market by 2027.
The surge in collaboration of global brands to promote and advertise their product offerings is estimated to power the development of the influencer marketing market. The popularity of social media platforms has skyrocketed, leading to the creation of lucrative opportunities in the influencer marketing market.
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The segmental insight into the influencer marketing market has been conducted based on end-user, organization size, component, and region. On the basis of component, the influencer marketing market has been divided into services and solutions/platforms. On the basis of organization sizes, the influencer marketing market has been segmented into small- and medium-sized enterprises and large enterprises. On the basis of the verticals, the influencer marketing market has been segmented into fashion, advertising & public relations, travel & tourism, food & beverages, retail & e-commerce, consumer goods, automobile, luxury & cosmetics, and others. On the basis of regions, the influencer marketing market is segmented into Asia-Pacific, the Middle East, Africa, South America, North America, and Europe.
Detailed Regional Analysis
The regional assessment of the influencer marketing market has been segmented into Asia-Pacific, the Middle East, Africa, South America, North America, and Europe. The regional market of North America has controlled the market in terms of market segments in the influencer marketing market. A few of the factors that are accountable for the intensification of the market consist of the escalating number of connected devices, increasing population, and a huge number of productive social media users. Furthermore, owing to the incidence of the number of influencer marketing businesses in North America providing wide-ranging testing solutions to the enterprises, the North American market takes up the maximum share. The region in Asia-Pacific is anticipated to record the peak CAGR all through the forecast period owing to the mounting population in a mixture of rising countries, growing ownership of smartphones, developing internet connectivity, and rising number of working social media users.
The expansion of the market has currently come close to a standstill with government agencies and trade bodies, introducing a stimulus to pick up the pace of development in the global market. The planning and forecasting for human capital in the market is estimated to be a crucial area for focus in the years ahead. Advances in production style and technologies are estimated to gain precedence in the coming years as areas of innovation. The support provided by regulations is estimated to stave off the effects of the downturn considerably in the coming period. The recalibration of the supply chain is estimated to be another area for market expansion in the upcoming period. Current disequilibrium in the market forces has led to the market players adopting a more cautious approach to growth and development strategies. The currency inflow is estimated to be restricted in the upcoming period, which may create further problems for the overall market growth.
The significant contenders of the influencer marketing market are Klear, BONALYTICA, HYPR, Launchmetrics, Traackr, IZEA, JuliusWorks, Inc., Mavrck, Upfluence, ScrunchSocial Beat Digital Marketing LLP, AspireIQ, and Lumanu Inc.
May 2020 Julius Works has made public the acquirement of HYPR Brands for an unidentified sum. Both the software solutions simplify, streamline, and scale influencer marketing for agencies and brands such as Revlon, Nike, and Pepsi. As a result of the purchase, Julius will combine the most excellent features of platforms, counting Julius’ thorough influencer profiles and HYPR’s influencer database of an additional than 12 million influencers. It will take a year roughly to merge the platforms.
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