The two terms conversational AI and chatbot are often confused and used interchangeably, putting the reader in disarray and bafflement.
So, let’s first understand the difference between these two terms.
Conversational AI is about the tools & and programming such as NLU, Machine Learning & Deep Learning, sentiment analysis that permit a computer to mimic and carry out conversational experiences with people.
A chatbot is a software program that uses conversational AI, allowing it to communicate with people.
Conversational AI-powered chatbots. Yet, not all chatbots utilize conversational AI solutions.
AI-based chatbots use conversational AI to understand and interact with you.
What we are going to discuss:
- How conversational AI-based chatbot increases your customer engagement
- How you can use chatbots to Improve Lead Generation
- How Chatbots helps in reducing Customer Costs
- How you can use conversational AI-based chatbot in marketing
- How chatbots can smooth the customer journey
So, now let’s take a look at the benefits of having conversational AI-based chatbots:
1. How Conversational AI-based Chatbot Increases Your Customer Engagement
Conversational AI-powered chatbots can help businesses take client commitment to a higher level. They can make the communication more intuitive as they drive interactions based on the user input.
The utilization of chatbots can help avoid irrelevant and unnecessary information, so customers can stay longer on your website and maintain the conversation. With reliable answers and quick response time, bots will consistently have customers engaged with your brand.
Here are a few ways you can follow to create an effective customer engagement:
Personalization
Chatbots can analyze customer responses and give related information immediately. Because of the customer details and history, a chatbot can utilize the name during discussions and connect with customers.
Real-time response
Chatbots are the quickest response channel to interact with your customers. This pace can prompt time and cost investment funds for both businesses and customers.
One-on-one response
Chatbots convey a prompt one-on-one response to your customer – precisely what one can expect of them. With this problem-solving approach and successful direction, you make your customers happy and satisfied.
2. How you can use chatbots to improve lead generation
You can deploy chatbots for lead generation to engage customers with personalized messaging throughout their journey, guiding and recommending customers in making quick decisions.
Better lead qualification
AI-bots qualify leads by posing vital questions and directing them to the outreach team for guaranteed sales conversion or schedule an appointment if the team members are busy or unavailable.
Better lead nurturing
The sustaining of certified leads is possible from thereon based on the client venture. For example, in the internet business, a chatbot connects with the clients by giving customized proposals, combo offers, or rebate coupons to improve deal changes.
Well-known online business brands like H&M and eBay shopbot are currently selling numerous items through chatbots.
3. How Chatbots helps in reducing Customer Costs
Implementing chatbots is an investment that assists businesses to optimize customer service costs. Putting resources into chatbots saves additional expenses of adding more agents as hiring more support agents means additional costs and time.
Chatbots can help reduce customer costs on different levels:
- Salaries
- Training
- Infrastructure
Customer care with AI can help from numerous points of view:
- Scale their chat support during occupied hours
- Automate routine business measures
- Empower new customer service models
4. How you can use conversational AI-based chatbot in marketing
Conversational marketing uses the force of continuous discussions to help move purchasers through the business channel. It allows your business to make genuine encounters and build relationships with customers.
When brands use chatbots for marketing, they engage with people through targeted messaging and humanlike conversations, driving the conversion rate.
5. How chatbots can smooth the customer journey
Losing prospects halfway through a sales funnel is a never ideal circumstance, and no business might want that to occur. Numerous reasons could prevent customers from buying, regardless of whether the registration measure or covered up costs.
Chatbots can demonstrate success in assisting brands with decreasing customer churn and make the customer journey smoother.
Businesses can use chatbots to improve the buying process on many levels:
- You can gain additional data on items, administrations, or delivery to eliminate questions and make the customer journey smoother.
- Utilize intelligent substance, for example, video, to furnish more bits of knowledge and build trust with prospects and customers.
