Marketing attribution software market is expected to witness market growth at a rate of 24.2% in the forecast period of 2021 to 2028.
Major Market Competitors/Players: Global Marketing Attribution Software Market
Few of the major competitors currently working in marketing attribution software market are Google, SAP SE, Visual IQ – A Nielsen Company, The Nielsen Company (US), LLC., Oracle, Rockerbox, Inc., Neustar, Inc., Engagio Inc., LeadsRx, LeanData Inc., Singular, WIZALY, OptiMine, Merkle Inc., Fospha., and The Nielsen Company (US), LLC.
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Marketing attribution software can be defined as the software which is being used to determine or analyse that how events or action during pre-sales, sales & post sales are contributing towards the success of marketing & sales team. This basically helps the marketer to analyse or calculate the ROI, estimating how effective & efficient their actions are in the whole marketing process of a product or a service done by the marketing & sales team.
Segmentation: Global Marketing Attribution Software Market
- By Component (Solution, Services)
- By Attribution Type (Single-Source Attribution, Multi-Source Attribution, Probabilistic Or Algorithmic Attribution)
- By Deployment Type (On-Premises, Cloud)
- By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises)
- By Vertical (Retail, FMCG and Consumer Packaged Goods, Computing Products and Consumer Electronics, Telecom and IT, Banking, Financial Services and Insurance, Media and Entertainment, Healthcare, Travel and Hospitality, Others)
Competitive Analysis: Global Marketing Attribution Software Market
Global marketing attribution software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing attribution software market for global, Europe, North America, Asia Pacific and South America.
Market Drivers:
- Increasing need to determine & optimally utilize the marketing expenditure due to heavy money spend on marketing in last 4-5 years
- Rising need of tracking of the targeted customer behaviour at pre, point & post sales process
Market Restraints:
- There is always a scepticism thought of data security or data theft of the user
- Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources of the targeted customer
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Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key market players involved in this industry
- Detailed analysis of the market segmentation
- Competitive analysis of the key players involved
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Related Reports:
Global Marketing Attribution Software Market was valued US$ 1.7Bn in 2018 and is expected to reach US$ 5.3Bn by 2026 at a CAGR of 15.27%.Global Marketing Attribution Software MarketThis report provides a detailed analysis of the market segment based on component, attribute type, deployment type, organization size, vertical and region.
This report also focuses on the top players in North America, Europe, Asia Pacific, Middle East & Africa, and South America.The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology.
The report also helps in understanding the global marketing attribution software market dynamics, structure by identifying and analysing the market segments and project the global market size.
Moreover, the software assists to optimize marketing expenditure and leads to deliver positive results in respect to product innovation and better personalization.
However, the complexity level in high while integrating the marketing attribution software into other business application and act as one of a restraining factor responsible to hinder the marketing attribution software market globally.
Enterprises in the telecom and IT vertical are aiming at effectively targeting new users and decreasing the attribution rate of the existing consumers.
Global Multi-Touch Marketing Attribution Software Market was valued at US$ 909.57 Mn in 2019 and is expected to reach US$ 2120.0 Mn by 2027, at a CAGR of 12.85% during a forecast period.The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters.
Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments.
The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology.
The report also helps in understanding Global Multi-Touch Marketing Attribution Software Market dynamics, structure by identifying and analyzing the market segments and project the global market size.Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence.
The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in the Global Multi-Touch Marketing Attribution Software Market.The multi-touch marketing attribution software market's major growth factors are increasing the number of marketing channels to reach end customers and growing focus of enterprises to optimize marketing spend.
However, inconsistent historical data formats and constantly changing regulatory environment across the globe may hinder the growth of the multi-touch marketing attribution software adoption.SMEs segment to grow at the fastest CAGR throughout the forecast period.
According to research report "Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023" The global multi-touch marketing attribution software market size is expected to grow from USD 816 million in 2018 to USD 1,634 million by 2023, at a CAGR of 14.9% during the forecast period.
An increasing need to optimize the marketing spend and growing number of marketing channels to reach end customers are major growth factors for the global multi-touch marketing attribution software market.Browse 61 market data Tables and 28 Figures spread through 122 Pages and in-depth TOC on "Multi-Touch Marketing Attribution Software Market - Global Forecast to 2023 "Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=145167931The services segment is expected to grow at a higher CAGR during the forecast periodThe multi-touch marketing attribution software market, by service, is segmented into integration and implementation services, advisory services, and support and maintenance services.
These services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the multi-touch marketing attribution solution.
Integration and implementation services help users efficiently deploy/integrate the attribution solution on customers’ in-house environment.
Furthermore, with the help of these services, organizations can easily track, evaluate, and analyze their requirements to make informed business decisions.The larger enterprises segment to hold the largest market size during the forecast periodThe adoption of the multi-touch marketing attribution solution by large enterprises is high, and the trend is expected to continue during the forecast period, following larger financial bandwidth to experiment the newer technologies and to have a competitive edge among their competitors.
The large enterprises are heavily investing in advanced technologies to increase their overall productivity and efficiency.
Market SynopsisThe analysis conducted by the data experts of Market Research Future Reports informs that the global marketing attribution software market is speculated to display a promising CAGR of 15.3% during the assessment period.
Besides, the increasing adoption of developed technologies like AI is estimated to be a substantial element driving the global market.
In addition, the software also provides insights to review ROI and gives details with respect to the lead generation.
The daily operations in various regions were put to a halt which immensely affected the manufacturing cycle of the product.Market Segmentation The worldwide marketing attribution software market can be classified on the basis of attribution, component, type, organization size, deployment mode, vertical, and region.Based on attribution type, the global marketing attribution software market can be classified into single-source attribution, multi-source attribution, and probabilistic or algorithmic attributionBased on component, the global marketing attribution software market can be classified into software and services.Based on organization size, the global marketing attribution software market can be classified into large enterprises and small and medium-sized enterprises.Based on deployment mode, the global marketing attribution software market can be classified into the cloud and on-premise.Based on vertical, the global marketing attribution software market can be classified into retail, FMCG and consumer packaged goods, consumer electronics, IT & telecom, BFSI, healthcare, travel and hospitality, media and entertainment, and others.Based on the region, the global marketing attribution software market can be classified into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.Regional Analysis Thorough research has been carried out for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Besides, it also consists of the nations that are technically well-equipped and adopt innovative digital technologies fast.
Besides, most of the established manufacturers are based out of the US and has a strong customer base.
