Due to the poultry sector’s tremendous progress in the last decade, the egg powder market has also grown considerably. The market has become highly productive. The ease of use and convenience provided by egg powders has increased the market’s size significantly. As egg powder can be stored and transported at room temperatures, it is being used in a wide range of applications. The growth of the food service industry is expected to be a powerful motivator for the growth of the market. The market is estimated to achieve revenues worth USD 1201.5 million by 2023 while expanding at a CAGR of 4.34 percent in the course of the forecast period from 2017 to 2023.
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The market is observed to be fuelled by the intensifying demand for food products with high nutritional value coupled with the factor of mounting health consciousness amongst the consumers in supporting the sales of this product in the market globally. Whole egg powder which is extensively used in bakery products to enhance the organoleptic property of the product, has garnered a broad application scope in several industries due to its functional properties. The characteristics of egg which enable high stability, effective emulsification and the gelling ability of egg powder make it an indispensable ingredient in bakery and confectionery goods. Furthermore, as consumers are increasingly relying on semi-prepared, restaurant prepared, and other convenience food options, this scenario will create a favorable market for egg powder manufacturers. The escalating application of egg powder in food items such as noodles & pasta followed by the mayonnaise segment is significantly adding to the expansion of the market. Also, the vast level of investments by significant contenders in this market will boost the development of the market. Furthermore, the increasing demand for bakery and confectionery in this region is adding to the market growth of egg powders.
Escalating consumption of convenience food and intensifying demand for shelf stable food products also has contributed to the demand for egg powder. As a result of this, its consumptions in bakery and confectionery products preparations have been growing at a high pace both in developed & emerging economies which is motivating the growth of egg powder market. Moreover, the high shelf life of the product is majorly attracting the consumers dependent on egg protein. The use of different varieties of egg powder products in organized foodservice is expected to power the growth of the market through the forecast period. In addition, the growing promotional activities for promoting egg powder will result in various potential opportunities for generating high revenue in egg powder market in the forecast period.
The market for egg powder is segmented into the categories of application and type. On the basis of type, the market for egg powder is segmented into EYP (Egg Yolk Powder), WEP (Whole Egg Powder), and EAP (Egg Albumin Powder). Among the categories, the whole egg powder is expected to be responsible for the key market proportion of 65.51 percent in the year of 2018. Furthermore, it has the maximum market share in the European region followed by the North American region. However, the egg yolk powder is estimated to be the most rapidly expanding segment in the course of the forecast period. Based on application, the egg powder market is segmented into noodles & pasta, meat & fish, mayonnaise & salad dressing, bakery & confectionery, and others. Among these categories, the bakery & confectionery segment is estimated to control the market for the year 2018. However, the noodles & pasta segment is observing a healthy CAGR of 4.78 percent for the period of the forecast period from 2017 to 2023.
Detailed Regional Analysis
The egg powder market is segmented into regions such as Europe, North America, Asia Pacific, and Rest of the World. The European region is expected to be responsible for the maximum market share of 38.30 percent in the year 2018, and the trend is anticipated to carry on through the forecast period. Moreover, in the European region, the Netherlands is developing at the highest rate trailed by Germany. However, the Asia Pacific region is projected to be the most rapidly developing region for the egg powder market. There is an enormous growth potential for egg powder in developing economies, such as India and China, which is acting as a motivator for the market in the Asia Pacific region. Increasing applications of egg powder in confectionery and bakery are majorly contributing to the growing demand for egg powder in the APAC region. In India, the application of egg powder is projected to be growing rapidly in the meat & fish segment trailed by the noodles & pasta segment in the course of the forecast period. The North American and Asia Pacific regions together are expected to hold a portion of more than 50 percent in the egg powder market.
The established competitors are responsible for the key share in the egg powder market globally. The established players are observed to be following certain strategies to maintain their consumer base to contend with the new players entering into the egg powder market. These firms are concentrating on new product launches, product promotions, and acquisition of similar businesses to grow their geographical presence and customer base. Furthermore, the companies are motivated towards process improvisations and solidification of their marketing base. The principal market competitors in the egg powder market globally are Pulviver Sprl (U.K), Ovostar Union N.V (the Netherlands), SKM Egg Products Export (India) Ltd., Adriaan Goede BV (the Netherlands), Rose Acre Farms, Inc (U.S.), Bouwhuis Enthoven B.V. (the Netherlands), Rembrandt Enterprises, Inc. (U.S.), IGRECA SA (France), Agroholding Avangard (Cyprus), and Interovo Egg Group B.V (the Netherlands) among others.
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