Many times it is not that there are no decisions taken but that the decisions taken invariably turn out to be as good as no action taken.

Hyper Decision Making is kind of a maturity model for the decision making capability of an organization.

The scope of the model is much wider and the essence that is subscribed to here is the outcome - making the organization more agile by changing the decision making process to a faster and effective activity.

IoT brings in to the picture, a lot of visibility with the data getting churned along with the processes that are executing.

The raw data will not help and will need to go through a certain amount of connecting, massaging, slicing, dicing etc to make it in to groups of relevant data which starts making sense together and is no longer in isolation but a logical group possibly a time snapshot of the subsystems and processes involved.

There may be more of Data analytics that gets applied on this data map or graph for multidimensional analysis to provide a possible trend and eventuality.

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The opportunities are limited, few and far between.

Thus, the marketers cannot go by a set template that they tend to use while selling to mid-level buyers.It becomes crucial for marketers to work diligently on their approach and develop innovative ideas; otherwise, they will soon lose the management people's interest.This article will discuss some of the most innovative marketing approaches that will help the marketers form a lasting impression on the C-level executives and influence their decision-making process.Ways to Influence C-level decision-making processIn order to influence people who have ‘ decision-making designations’, the B2B marketers cannot go with just one plan in their head.

They need to be street smart and quick on their feet.Below are some of the most innovative methods that will keep the C-level executives hooked on your sales pitch.Understand their pain pointsThe B2B marketers must know that the C-level executives live their life in a fishbowl.

Each of their moves and decisions are closely analyzed as the future of the company depends on it.

Unlike the mid-level executives, the C-level executives look for longevity in the product, thus making sure that you have a clear vision of the product's prospects.Thus, if the marketer understands the top-level executives' pain points, they can design their sales pitch accordingly and thus would have more time to stress on the salient features of the product rather than beating around the bush.Timing is the ‘Key’You have to time everything that you are presenting in your sales pitch, more so when you are dealing with people working in senior positions.

The top officials understand the importance of their time, and that's why there is a rising trend of the officials working on 'Sunday nights'.While the C-level executives get ready for their busy week ahead, the marketers can present them their sales pitch in brief via email, etc.

Here are some practices that I do that owners really appreciate.

Some want to be involved in all decisions, others want nothing to do with decision making.

Others want to talk to just one person, not everyone in the office.

A homeowner’s insurance policy, in many states, is not a landlord’s policy.

Are there any leaks (sinks, tubs, roof, basement), are there child safe screens on the windows, do the safety features of the asset work (smoke/CO2 detectors)?

Having an answering service is great, the landlords having your cell # is better.

Business Process Automation & Business Intelligence plays a role in digital transformation as they add additional layers of agility & flexibility to decision-making.