How to Segment Your Email Marketing Subscribers?

If you're just starting out with social media, you've probably heard of segmentation. But what is it and how does it help you with your business? Social media allows you to reach a wide variety of consumers, but it's not always easy to get to those customers. In some cases you can use search engine optimization, and in other cases you might need to use pay-per-click campaigns to bring targeted traffic to your web pages. But by taking the time to segment your audience before you actually start marketing to them, you can ensure that only those people who are most likely to be interested in what you're offering will find you when they do perform a search on a search engine.

One way to accomplish this is through the process of market segmentation. Market segmentation involves the process of asking simple questions about people's past purchases to get valuable information about their buying habits. By answering a simple question like "What type of website did you go to for help with your website?" you can gain valuable insight into a person's buying behavior. The next part of this two-step process is to conduct a follow up session after the initial visit to gather even more details about that person's past purchases.

An example of a simple segmentation strategy would be sending an email campaign to people who had recently purchased a particular product. Instead of simply sending an email about the product's benefits, send them a separate email about the product's history and the company's history. Ask them what they think about the product. Did they have any problems or concerns? For many companies, getting these answers is all they need to decide whether to forward the email on.

Email marketing is not the only means by which companies can use segmentation to improve their bottom line. Another approach is to analyze voice interaction in the workplace. Many companies analyze voice conversations between employees and customers for insights into customer service skills. Another popular strategy is to segment IT professionals according to how likely they are to help customers with technical issues. Sending emails with technical subjects to these groups can provide valuable insight into whether or not the company's technical teams are too detached from regular customers.

Another great strategy for business intelligence (SEO) segmenting is to analyze organizational cultures. A diverse SEO team may have excellent results when targeting only African American or Asian American customers. However, if the organizational culture is not cohesive, it might limit the success of the campaign. For instance, it is relatively easy to identify highly technically savvy executives with a solid work ethic who are members of the organization's leadership team, but if those same executives are surrounded by an insular organizational culture, they will be more difficult to convert to customers. By identifying organizational culture categories, businesses can create simple segmentation to prioritize opportunities for change.

Segmenting by geography can be useful as well. Businesses should know the open rates for their product or service categories, so that they send emails only to those people who are likely to buy their products or services. Likewise, organizations should analyze their customer database to identify users from potential customers who are not yet open to receive marketing materials. This segmentation tactic could involve sending email campaigns only to people who have chosen to receive email from the company or organization. Segmenting by location is also useful because it allows companies to make local campaigns more effective. For example, sending email to a group of people in a certain area who were recently vacationing at an area resort could increase sales, but only those people who were actively vacationing in that area at the time would be receptive to that marketing.

Segmentation can also target the demographics of a subscriber list. If you want to send email marketing only to families, you need to segment your subscriber list based on the family members. The subscribers in this segment may not all be of the same age, for example. This way, you can ensure that the messages received by the family members are relevant to the interests and needs of the members. A vast majority of marketers who try to create simple segmentation strategy find it easy to create and track metrics of success.

There are a plethora of reasons why a company would choose to segment their subscriber lists. Simple segmentation can bring about greater profits, increased sales, and improved customer relations. By knowing the preferences and purchasing habits of a vast majority of your customer base, you can gain insight into how to improve your email marketing campaigns. By properly identifying the customer segments you're targeting, segmenting your customer database, and measuring the results of your efforts, you can easily identify profitable trends and ensure that you implement new marketing strategies in order to maintain the profitability of your business. A vast majority of marketers who try to create simple segmentation strategy find it easy to create and monitor metrics of success.