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Don't Make This Silly Mistake With Your eCommerce Website

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Jack Dom
Don't Make This Silly Mistake With Your eCommerce Website

You don't have an eCommerce website and want to start selling your products online? 

Do you already have an eCommerce web and are you investing in its online promotion but you are not satisfied with the results obtained? 

Do you want to understand how to increase sales through digital marketing activities?

Before making hasty decisions, throwing money and wasting the potential of your investment, you should make the right assessments and approach this type of project with knowledge of the facts. 

The Most Common Mistakes that Make an Ecommerce Website Die

The experience accumulated through consultancy for dozens of eCommerce in different sectors, has allowed us to identify the most common causes responsible for the failure of numerous projects and the desperation of as many entrepreneurs.

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I Already have an Online Store, I Think Selling Online Is Easy

No, if creating an eCommerce website can be simple, but making it successful is actually very difficult. The implications and the necessary investments are comparable to starting a physical store, because an eCommerce solutions Dubai is like a real company. It requires enormous efforts to generate noteworthy results.

I Opened An E-Commerce Website Because My Competitors Have Done It Too

If one of your competitors has launched an online store, you don't necessarily have to mimic their behavior. Copying who left before you is not the best choice, especially if you lack a clear vision of online business and the right strategy to beat those who have a competitive advantage over your company.

I Have An E-Commerce Website But I Sell Little

It is not enough to go online with an eCommerce website to be able to generate sales with high volumes. Just as to race in Formula 1 it is not enough to have the car, but you also need fuel and a good driver, so to sell online you need a whole series of elements: a well-designed eCommerce Solutions Dubai , the right amount of target traffic, a good conversion rate, an effective loyalty process, the development of a positive web interface to trigger trust and word of mouth, etc ...

For Digital Marketing I Invest As Little As Possible 

2 thousand? 10 thousand? 50 thousand dirhams per month? How much do you need to invest to promote an eCommerce website Dubai and achieve significant results? In our experience, the budget to be allocated to Social Media activities such as Paid Ads, SEO, Email Marketing, etc. is almost always underestimated ... This generates too low investments, not commensurate with the relevant sector and not in line with the level of competition, which consequence will always prevail. 

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I Don't Sell Enough, So I Invest More In Advertising

It is one of the most frequent mistakes, focusing only on traffic, not considering the importance of being able to increase the percentage of visitors who turn into customers. If you have 10,000 logins per day and you only sell to 3 users, you can buy all the traffic in the world, but you will never have a positive return on your investment. Before throwing any more money, identify the factors that negatively impact the eCommerce Solutions conversion rate.

I Already Sell In Dubai, But Now I Want To Sell in all GCC Countries

To sell across GCC it is not enough to have a site translated into various languages. If your eCommerce website records good results in Dubai, it may not necessarily do the same in other countries. There are implications that make selling to other countries different and / or more difficult. Often the investments necessary to penetrate foreign markets are ignored, the logistical complications and, even more serious, an adequate evaluation and tests are not carried out to validate the interest of a new public in certain products.

Get Your eCommerce Solution Off The Ground

If you are looking for a partner who can guide you towards wise choices, while managing all the digital marketing for your eCommerce Website, eCommerce Consultancy Services Dubai is the best choice!

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Once the preliminary analysis has been completed, we will define the strategic eCommerce marketing plan , the sales funnel and the objectives to be achieved, clearly indicating which actions, channels and tools are necessary to increase visibility and sales. With us you will lay a solid foundation for the growth of your eCommerce business.

  • eCommerce Creation: if you don't have the eCommerce website yet, we will take care of the planning, design and development of an excellent eCommerce Solutions from every point of view. We will configure the platform and give you training for its use, also taking care of any integration with administrative and warehouse management software.
  • eCommerce Optimization: if you already have an eCommerce website, we will define gaps and areas for improvement from the point of view of the User Experience, SEO side and at the conversion rate level. In this step we act on the increase of the performance of the eCommerce website to maximize the results compared to the already existing traffic.
  • Setup and Integration of Remarketing Tools: depending on the funnel, various tools necessary to establish a relationship with users are integrated with the eCommerce Solution, which will subsequently be used to stimulate and retain them through Email & Marketing Automation actions (newsletters, abandoned cart recovery, upsell ) and Digital Marketing (Google Ads, Instagram Ads and Facebook Ads).
  • Increase Visibility and Traffic: the third phase focuses on bringing visitors to target, through marketing on search engines, digital PR, content marketing and social advertising, also taking into consideration the use of price comparators, general market places such as Amazon and Noon, rather than industry-specific market places.
  • Measurement, Management, Optimization: thanks to the customized setup of web analytics tools such as Google Analytics, it will be possible to monitor the performance of eCommerce website, also in relation to the sales generated by the various traffic sources. Through the analysis of the KPIs, digital marketing activities will be constantly made more efficient, maximizing ROI.
  • Constant Support and Training: Our eCommerce Consultancy Dubai will always be present and at your side both for technical issues and for constant discussion on strategic aspects and new ideas, but also to train and increase the skills of your company's staff. We know that a true partnership requires a strong synergy with our customers.
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