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Marketing campaigns are a methodology for communicating and reinforcing the brand position with prospects of acquiring clients and maintaining the existing database of customers.
A good campaign from a business house usually follows the trending theme of the market.
Every small to midsize market companies needs campaigns to introduce their product and to stay in the market but cannot afford the multi-million dollar ad budgets so they can opt for various other different media which can make their marketing more productive, creative and memorable through these campaigns.
Leveraging campaigns to different media such as print media, social media, direct email, radio, Television, telemarketing, search engine, events and trade shows, online media which includes ads and banners on different websites, marketing videos and much more.
The purpose of marketing campaigns is more than just advertising for the products and does include multiple mediums or sequences of messages that are telecast extended time frame for promoting sales and creating leads besides defining a brand experience.
Once you have planned your marketing campaign strategy, it is the time to focus on its execution through various mediums and video marketing is one of the most trendy and influential forms of running marketing campaigns.
