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How can colleges make the most of college campus virtual tours?

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Mass Interact
How can colleges make the most of college campus virtual tours?

With the pandemic still raging all around, college campus virtual tours have emerged as one of the best sorting tools for students, as they cannot make in-person visits. Many campus officials advise prospective students to take virtual tours to weigh parameters like academic programs, factors that shape students’ experiences at the college, cost to attend the college, application process, eligibility, and admission requirements.  

However, since almost every other college is jumping on the virtual tour bandwagon, you need to know how you can stand out or do things differently. Here are some tips that can help:

  1. By designing virtual tours with the latest technology

When we say college campus virtual tours, we are not referring to normal photos and videos of the college. These tours are designed or built using Google Street Views using professional cameras. As the entire world has shifted to the online mode now, colleges are tapping into 360-degree panoramic views and virtual reality technology to welcome prospective students to their campus from thousands of miles away. So, to make your tours seem exclusive, you should ideally hire professionals who know exactly how to shoot, where to shoot, and how to weave a story with their shots.

  1. By developing applications for downloading videos and tours

Many colleges have also come up with applications wherein students get the leverage of downloading the application on their mobile phones and get a view of the college. Some colleges are of the opinion that such web-based virtual tours and virtual reality experience allow students from socio-economically challenged sections to explore the campus who are otherwise unable to visit it because it involves travel, cost, and time. Visiting the campus in person is even more difficult for students who live across the border. Such students totally rely on virtual tours to get an image of the campus.

  1. By showing the campus in an elaborate manner

Virtual tours should be designed in such a way that they offer options like campus photos and also elaborate on the facilities and various departments. The key role of the virtual tour is to give students a good look at the campus life. The tours should be designed in such a way that students can dig deeper, zoom in, find answers to common queries easily or even apply with the tap of a button.  

  1. By resolving queries online

Many colleges have come up with an option wherein the prospective students can even ask questions or get their queries resolved while taking the tour. They can even call the officials in case they get stuck somewhere or want to get any further details about the campus, or a particular program or scholarship.

So, to make the most of college campus virtual tours, you need to showcase the best things about your college, tell an engaging story, make it easy to navigate, and drive students to take a decision. Also remember that virtual tours are easy to share through social media platforms or messaging apps, which means, when done right, you can garner a lot of visibility in a short time.

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