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What is a merger's definition? Advantages & Disadvantages of Merger

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Kevin ilogtek
What is a merger's definition? Advantages & Disadvantages of Merger

What is a Merger?

A merger is a business strategy in which two firms combine and operate as if they were one legal company. The businesses that agree to combine are generally equivalent in terms of size and scope of activity.

Why do Mergers Happen?

Mergers take place for a variety of reasons.

Companies will be able to obtain additional resources and expand their operations as a result of the merger.

A company may combine in order to benefit its shareholders. Following the merger, existing shareholders of the original organisations acquire shares in the new business.

Companies may agree to combine in order to access new markets or diversify their product and service offerings, resulting in increased revenue.

Mergers may occur when businesses desire to buy assets that would take too long to develop internally.


A firm with high taxable revenue may attempt to merge with a company with significant tax loss carry forward to reduce its tax liability.

A merger of firms will decrease rivalry between them, lowering the cost of product advertising. Furthermore, the price decrease will benefit customers and, as a result, sales will grow.

Mergers may result in improved financial resource planning and use.

Types of Merger

1. Congeneric/Product extension merger

2. Conglomerate merger

3. Market extension merger

4. Horizontal merger

5. Vertical merger

 

Advantages of a Merger

1. Increases market share

2. Reduces the cost of operations

3. Avoids replication

4. Expands business into new geographic areas

5. Prevents closure of an unprofitable business

 

Disadvantages of a Merger

1. Raises prices of products or services

2. Creates gaps in communication

3. Creates unemployment

4. Prevents economies of scale

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