UNIQUE ‘ASO SERVICE IN INDIA’ LAUNCHED BY YGOSEO.COM

With the growth of the mobile app industry showing no signs of slowing down, it has become increasingly difficult to stand out amongst your competitors.

One of these smarter strategies is influencer marketing.Influencer marketing has become a very popular technique over the past few years, bringing a lot of success to many different companies.

Unlike traditional forms of marketing, influencer marketing is considered as much more trustworthy to a potential customer.

This is down to the fact that the followers of a social influencer consider them a highly reputable source, and will be open to trying out something they recommend.What is InfluencerMarketing?Influencer marketing involves the use of individual ‘influencers’ to promote your app to their following on their blog, website, social media channels or all three!

When executed correctly this should come across as completely natural.

This has involved sending “bucket loads” of Missguided clothes to the Island, with the outfits the contestants wear featuring on the Love Island app, alongside an option to purchase.

It enables the visibility of a mobile app in app stores like Google Play for Android, Windows store for Windows Phone, Blackberry World for Blackberry phones.

It acts similarly like to search engine optimization which responsible for creating traffic in a website by attracting the audience.The ASO works similar to SEO, which attracts user's attention through keywords stored in metadata in the search result.

First, to understand the whole concept of ASO, you need to know the importance of it.

What does it do to improve your app store rank?According to a research, 63% of apps are searched and discovered through app stores.

The most important thing is to use keywords.

Understanding the basicity of the customer's needs and then converting into keywords, making easy for them to discover the app is what the keywords do.

It is experienced that after spending so much hard-earned marketing money on ad campaigns for your apps, you might be disappointed with the low acquisition figure and this actually prompts many questions.

Do you have the wrong advertising priorities when selecting campaign partners, ad networks and tracking partners for your ad campaigns?Above all these and many more aspects play important role in making your app acquisition drive successful.

Thereby lack of adequate measures might mean you are unable to immensely determine which channels are efficient.

So, measuring the success of your campaigns is important for the future of sustaining your app to support your prosperous business.Primarily first, sustainability is more crucial than growth since only when through enough acquisition you can secure good ROI to look forward to growth.

Also, it is not the acquisition numbers that you must focus on, but it is the value developed by particular channels that must be given more importance.

Altogether the bottom line is, you must give priority to acquisition channels that give the best ROI.Important Mobile app metrics to measure successNumber of users -The first measure of success for an app is how many people actually download and intend to use the appActive usersRetentionCohort analysisLifetime valueThe bonus metricKey Importance of investing money on marketing resourcesIn order to make your app reach your global audience, you require investing in quality marketing resources and then actively tracking their respective performance in bringing you the number and type of users.

App title and app description are the first things that attract or repel users. If you want to achieve success, you have no room for error. Generic words, common phrases, and annoying expressions are your biggest enemies. How to avoid them? In this article, I will share few tricks that will help you stand out from the crowd. Let’s learn how to be unique, fresh, and classy.

Standing out in the crowded mobile app market is a challenge. Ratings and reviews help improve your app's rank and gain user trust. Learn how to transform customer feedback into an increased number of downloads.