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Design for Fintech – 5 Things to Keep in Mind

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Divami design
Design for Fintech – 5 Things to Keep in Mind

Fintech or financial technology is a segment that has been garnering a lot of traction over the last few years. It refers to the cutting-edge technology that financial services companies are adopting to automate, improve and better deliver their services. The future of the fintech industry seems promising, thanks to the penetration of smartphone users, ever-evolving digital infrastructure, and relevant geographical trends. With elements such as digital currencies, payment gateways, Internet banking, and the emergence of Bitcoin, fintech can undergo revolution by offering personalized services. The overall value of the fintech market in India is expected to reach $140 billion in 2023, along with a high adoption rate of 85%.

Even though traditional banks still hold a powerful position in the market, the ever-increasing popularity of fintech applications cannot be denied. But, to stand out from the crowd, financial services providers need more than innovation. Besides focusing on avant-garde tech solutions, it is crucial to focus on the user and also the customer journey. Since in today’s social media age, people are exposed to a lot of visual content, it is safe to say that your fintech application will reach the target audience if you nail the fintech design.

Here, take a look at the top 5 things that you should remember when designing a fintech application.

 

1. Design for simplicity, not to overwhelm users

2. Don’t overlook the importance of security at any cost

3. Make provision for easy device adaptation

4. Utilize microinteractions to ease the heaviness of the fintech app design

5. Ease of integration

When it comes to designing for fintech, it is not just about making the app look easy on the eyes. It is also about making difficult things easier so that users don’t feel overwhelmed. You can check out our portfolio to see how we have designed fintech applications for our clients. If you need assistance with your fintech app, do not hesitate to reach out to Divami.

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