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In recent years, programmatic advertising has become the hot new thing, but that doesn’t mean it’s some flash in the pan.

It’s gradually gaining steam: programmatic ad spend has more than doubled in the past four years.

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It captures a picture of who your audience is and what they like to do.

Their age, gender, what time of day they shop online, even what devices they favor—those are the sorts of things the platform uses to pinpoint your customer.

Where do we go from there?

SmartBug Media® a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has been named to HubSpot’s Partner Advisory Council (PAC) for the second year in a row.

As part of a highly select group of marketing companies, SmartBug® will continue to draw upon its experience, strength, and successes to provide valuable insight that will guide the future of HubSpot’s global partner program.HubSpot’s Partner Advisory Council was launched in 2017 in order to gather valuable feedback from its most successful partners and turn that information into actionable intelligence to improve its partner program.

In 2020, there are five geo-specific PACs across the globe that add regional perspectives and better address the needs of partners from all over the world.

SmartBug is one of only 16 distinguished companies selected to represent North America this year.“We are thrilled to accept this honor for the second year in a row,” said Ryan Malone, founder and CEO of SmartBug Media.

We look forward to providing HubSpot valuable and forward-looking insights to the PAC.”The 2020 PAC members were chosen after completing a rigorous and highly competitive application process that considered the quality of their ideas and identified the top leaders among HubSpot partners.

Each application was reviewed by the senior partner program leadership team at HubSpot, which took into consideration the applicants’ tiers and tenure in the program, in addition to the quality of their ideas.