E-commerce websites have over the years adopted personalization techniques in order to better user experience on their websites, increase conversion rates, and boost brand loyalty.
The way personalization works, it makes use of personalization tools to access and analyze user data so that their experience is tailored to meet their specific needs at every time.
For example, if a certain user is interested in fashion and style, offer them discounts on fashion items every now and then.
Several research studies have found that more than average percent of customers feel closer to their retailers or service providers when they are provided with personalized content. It makes them feel like they are being heard and are of great value to the service providers.
Personalizing my Shopify Store.
Shopify being a platform which hosts online businesses is not exempt from the advantages of using personalization techniques.
By collecting data from targeted customers to provide a personal and unique user experience, you are sure of yielding returns on your investment. Another way of doing this is by collecting data from other people with similar characteristics such as browsing behavior, geographical location, demographics, etc.
Helping customers in the decision making process as they try to make a purchase makes them know that you understand their needs and care about them. This builds emotional connection between the customer and the business. In the Long run, when these customers think bout getting a particular product you helped them pick by using personalization tool, the first business that pops in their heads is the one that took proper care of them in the past.
If you try Personalization tools and you don’t see any results, don’t stop. Just keep tweaking and adjusting some features until you find the set of settings that work for you.
Challenges of Shopify Personalization.
Like every other endeavor, personalizing a Shopify store doesn’t come without its own share of challenges. A few of them are discussed below in detail.
There is going to be a wealth of data available and it won’t amount to anything if it isn’t used in the right way. Therefore creating effective means of using data to personalize content is very vital.
It may be hard understanding your audience only by using data and tracking behavior. For data to be useful, the audience first needs to be understood so that the data can be used to target properly.
Another challenge is to develop effective communication channels that will be used to reach out to the audience. Length of messages, message content, messaging frequency, etc have to be tailored differently for different individuals.
Routine checks on the efficiency and effectiveness of personalization techniques put in place is important for good results.
Conclusion
Personalization is a very useful tool in getting returns on investment in e-commerce. Easing your shopper‘s user experience by providing user specific content is jey in using this technique. Several personalization tools are available to make the job even less hectic for the business owner.
With the recent increase in online purchasing, businesses leveraging web personalization tools for improved website personalization are reaping the rewards.Buying online brings with it a level of convenience and ease that traditional shopping cannot match.
As the e-commerce landscape changes before our eyes, customers demand more engagement, optimized relevancy, and improved experiences from retailers.Website personalization has become important, now more than ever, for e-commerce businesses, as tailoring online shopping experiences is proving to be beneficial to both their brand strategy and ROI.While there are several different ways to personalize the customer journey, we take a closer look at the best web personalization tools and trends that successful e-Commerce businesses are putting to use.Recommended Web Personalization ToolsWith new web personalization tools being developed and released regularly, it can be difficult to determine which would benefit your website most.
Choosing the right tool depends on the type of experience you want to create for your customers, but we can recommend the following as some of the leaders in website personalization.Google Optimize: Google Optimize integrates with your Google Ads and Analytics accounts and utilizes data from your ads campaigns through A/B testing to optimize and personalize content for the user.
Google Optimize is free and most useful to small businesses, while Google Optimize 360 is a paid service for larger enterprises.Proof: Proof software offers a user-friendly web personalization tool that can create a variety of different user experiences on the same URL using a visual editor.
Text, images, layout, and more can be changed with ease, and clients can easily be segmented and targeted for personalization.Personyze: Personyze offers a full suite of tools utilizing machine learning and marketing automation to enhance website personalization and enhance the customer experience and each stage of the journey.
This web personalization tool offers advanced targeting functionality which draws upon real-time data for optimized targeting.Yusp: Yusp makes use of machine learning to analyze customer behaviour to personalize information displayed and products recommended to the customer.
Footwears are a personal commodity for anyone owning them.
Each buyer’s choice is different; their foot size varies; long story short, it is next to impossible for consumers to buy a perfectly fitted pair of shoes and even manufacture to produce shoes that fit all.
It is a powerful and effective strategy to spur the footwear market as it allows brands to give consumers free-hand shoes for designing shoes in whichever way they want.
Taking this concept to a new level is our online shoe design software, a customization solution to fashion and luxury companies for enhancing their personalization services with digital features.
The custom-made tool allows your customers to select, design, and customize their shoes in 3d and view it in a 360-degree preview.Custom Design Shoes Offering Solutions to Adopt Robust Business StrategiesAs the holiday season is approaching us, brands are leaving no stone unturned to entice their audiences.
As a result, customers are increasingly buying online but still expect personalized shopping experiences.
Sapiens International Corporation, (NASDAQ: SPNS) (TASE: SPNS), a leading global provider of software solutions for the insurance industry, announced today an agreement with Atidot, a cloud-based SaaS provider of AI and machine learning solutions for life and annuity insurers.
The partnership facilitates new ways for North American and European insurers to generate revenue through analytics and actionable insights.The joint solution empowers life and annuity insurers to maximize the value they gain from their books of business.
The solution produces actionable insights enabling better service for policyholders and new revenue generation as it is integrated with Sapiens CoreSuite for Life Insurance, Sapiens IllustrationPro, as well as Sapiens’ analytics and digital offering.
It’s 2021 and the word “personalization” has been thrown around for 5 years with businesses across segments implementing it to varying degrees of effectiveness.
However, many retailers have been slow to adapt, offering bad experiences to shoppers on their websites.
Even those who have implemented personalization in retail haven’t done it right.74% of customers feel frustrated when website content is not personalized -InstapageShoppers are moving from retailer to retailer with the knowledge that there will always be a better deal out there.
It is neither sustainable nor profitable.
But what else are shoppers looking for?
Shoppers are willing to pay up to 16% for personalized shopping experiences –PWCShoppers expect personalized experiences rather than be flooded with a slew of products.
Our Sitecore Personalization ServicesMany firms have invested in personalization technology only to scratch the surface when running successful personalization campaigns.
Ameex has helped global brands to effectively plan and launch personalization campaigns that has increased engagement and conversions.We can help you to connect your customer and their characteristics and behavioral data, such as location, gender, or previous visits to nurture the relationship between your brand and your customer.Ameex Sitecore personalization Strategy help to your audiences a better experience on your website by delivering them tailored and targeted content.How We Approach PersonalizationDefine Goalsl Outline the digital goals that should drive personalization – what, why, and for whomKnow your audiencel Outline your audience segment, build personas, and create content tailored for each segmentMap the customer journeyl Map out journeys to know at what stages to deliver personalized content.
(Need, Research, Decision, Customer)Content Strategyl Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.Create Workflow & Testl Create workflows for launching, maturing, and testing a personalization programGo Omnichannell Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channelsSitecore Potential for PersonalizationSitecore Experience Platform and Experience Commerce are the front running platforms that deliver the best personalization capabilities out of the box.
Its potential to deliver is brought forth by the modules and practices that are built into it.Sitecore xDBSitecore xDB aggregates all your customer contact and interactions data as a holistic repository to be utilized for Sitecore’s personalization efforts.
Sitecore xDB empowers its own cloud-based AI to deliver an automated 1:1 personalization for each user.Cross-channel DeliverySitecore reads interactions and delivers experiences across devices and channel.
User interactions from a mobile is attributed to the customer data and is considered while delivering personalization through website and vice versa.Sitecore OmniSitecore Omni with its universal tracker and headless CMS can identify data for aggregation and personalization across devices by delivering on the customer’s need to engage when and wherever they want seamlessly.Anonymous personalizationSitecore’s empowered real-time visitor tracking lets us personalize the customer experience even for unrecognized visitor.
