Google play has been playing catch up albeit successfully to apple when it comes to the app store, from auto-playing videos, emphasizing the screenshot gallery to a cleaner design of the app store optimization. Google with superior search engine expertise also has a much more app developers search function within their store.
History of app store optimization (ASO)
App Store optimization for all starting when apple released the iOS app development store with around 500 initial application on 2008 July 10th to the number of flutter development grows exponentially and today there are just shy of 2 million available applications. Google play was introducing on October 22nd, 2008 trailing apple by only a few months. Today Google play hosting more than 2.5 million apps. Both Apple and Google software development marketplaces offered new business models and attracted by millions of mobile app development company. Similar to the start of search engines, the competition was fierce.