logo
logo
Sign in

Know-How to Boost Website Ranking With Link Building and Content Marketing Services

avatar
mike pope

Content marketing has grown enormously where every kind of business is trying to promote its own set of services on its website by presenting good content on those services. This is then accompanied by the ‘easy to navigate’ style of content categorisation to enable people to visit pages or services that they are looking for. But is it enough to put up a web page that boasts of your services? Not really. 

 

The reason is that a website even with good content which has SEO keywords would still struggle amongst many similar websites in ranking. This means internet users may still not visit your website which in turn means not availing of your services and not getting the right amount of marketing attention and customers which every business wants.

 

So, how does one ensure that a business page gets the maximum inbound clicks without any bounce rate that serves the aim of catering to the target audience? In the world of various competitive industries in the market, one has to plan a way out that augments the business steadily over some time. Let us look at how we can do that with the help of ‘Link Building’.

 

What is Link Building?

 

Link Building refers to the process of acquiring hyperlinks that lead the traffic to your web page. This is done by navigating from one web page to another through a hyperlink. For example, if one is reading on the ‘Benefits of Green Tea’ then there may be a link to ‘Best Green Tea Brands To Purchase’. The main purpose is that when two similar topics are there, one topic leads to another. There is another twin purpose that gets fulfilled is increasing the search engine visibility of a web page of a business by leading the online traffic to the required web page. 

 

Before Google entered the market, it was the content that was the deciding factor for the indexing of the websites but with the change in algorithms that was brought about by Google, the content was no longer the sole factor. Rather, quality link building also became a basis for a page to rank higher compared to other websites.

 

Why go for Link Building?

 

Google has majorly changed the process of selection of rank indexing of websites with its own set of algorithms. It has created a standard where link building majorly determines the site ranking as they signal Google for a quality backlink that is worthy of citation on another webpage which itself contains resourceful information. This quality backlinking leads to higher rankings on the search engines. 

 

There is a catch here. The quality link building comes from the fact that if a backlink is presented by a well-known business then that gives extra points in ranking a website higher. However, if a backlink is presented by a small or lesser-known business then it does become difficult to achieve higher rankings. Nevertheless, there is always a beginning and evolving of the business which can fetch link building citations on other visible and well-known business pages.

 

Types of Link Building

 

This brings us to the point of how exactly link building is to be done. Does one simply put a hyperlink and get the work done or is the quantity that serves the purpose or how important is quality link building as mentioned earlier? 

 

These are some of the common questions that do arise in mind related to SEO. Before we understand that which type of backlinking strategy would work out the best, let us see and assess the basic types of link building that are used for SEO activities:

 

 

  • Natural Link Building

 

 

Natural Link Building refers to the backlinking by a business web page that does it on its own without you taking the effort to drive the audience to your web page. This is the best kind of link building possible as someone else does the work for you which is not asked for, paid for or traded for. And when it is especially done by a well-known business page, one would be secure enough about the fact that their web page content contains good and resourceful information and hence would add value to someone else’s page by backlinking it. Natural backlinking is also known as Editorial Link Building where the main aim is driving the audience organically from one web page to another.

 

 

  • Acquired Link Building

 

 

Acquired Link Building refers to the process of backlinking on others’ web pages with their due permission. This means promoting your website or content or services by presenting your web page as the backlink on other’s web pages. This kind of link building is done through a payment or distribution system such as paid linking, link advertisements or directory links. 

 

This process of acquiring backlinks on external domains help in improving the SEO of a particular website or business. But the basic principle for this lies in good content which is valuable, resourceful and relevant that will attract the links. This will help in reaching out to website owners who will identify the salient features of a web page to market your web page on their domain and hence build a proactive relationship between the two websites as well.



 

  • Self-Created Link Building

 

 

This is not a good way of backlinking at all as this is not counted by Google to rank your website. Self-created Link Building refers to the backlinks created by a website owner to trick the search engines by making them believe that their links are relevant and important but it is not true. Such types of links are not considered in ranking and are rather downgrading the website overall as Google can penalize for such action. One of the examples of this is mentioning links in some forums or the comments of a blog post.

 

 

  • Internal Link Building

 

 

This is another type of link building that is quite effective if your website gains that kind of recognition in the SEO rankings. Internal Link Building refers to the linking of other web pages of your website so that users can navigate more relevant and detailed information by clicking on that link. For example, if there is a blog that you have written on ‘Importance of Digital Marketing and there is a point on the ‘Role of SEO’, then the latter’s blog could be hyperlinked in the former one. This can be done with the help of anchor text which means that instead of using generic terms like ‘Click Here’, one should use relevant SEO keywords in the hyperlink.

 

Strategy for Good Link Building

 

Link Building is not just about putting a random link here and there on any web page nor just paying other website owners for publishing your link nor just going overboard with the number of backlinks. There is a concept of quality Link Building that means that the hyperlinking on a webpage requires effort in various factors that would allow Google to rank your website higher. Some of the factors are:

 

  1. Content is the king - There is no debate about this. Creating engaging, compelling, valuable and relevant content is very important as this would generate interest for other website owners to link your page to their domain. This in turn would lead to organic traffic to your website.

 

  1. Keep a lookout for high authority domains - This means that websites that have good credibilities like sites such as with .edu or .org or any website which is well-known and followed majorly by people would give your backlinking a boost and a ranking to your website. 

 

  1. Link diversity Impact - Having a citation of a link from multiple web pages always leaves a lasting impression on Google who is doing the indexing of the websites continuously.

 

  1. Keep a check on bad links - Links from less credible sources or self-created can hurt your website’s ranking. For the former, always ensure that you keep up with Google Search Console to keep a check on low-quality links and make sure to remove them. 

 

Since Digi Om Marketing comprises professionals who know how to handle link building functions, they are one of the best link building companies that one can find to work with.

 

How is Link Building Beneficial to a business?

 

Link Building can be beneficial to a business as it helps to gain wide recognition of the business website. It expands the viewership of the business or any product or service that one wants to promote. Digi Om Marketing Services would be the Best Link Building Company where they know how Link building as an essential marketing practice should be followed strategically because of the following benefits:

 

  • Building key business relationships - When you are reaching out to another person to promote your website, you are not just marketing your business but also building a business relationship. This relationship also means that you are in contact with the noted players of the industry which holds your business trusted and regarded. If the web page is really good, then there will always be genuine advocacy of your web page by key influencers of the industry.

 

  • Building a brand name - Link building is a way forward to building a brand where you are making people aware of the product or service that you are doing in the same industry. You are trying to promote the uniqueness of your business through backlinks.

 

  • Converting the Traffic - When a user who is genuinely interested in your website is impressed with what your business is doing then there are good chances that this link building will get converted into leads which in turn forms a good customer base. 

 

Hence, in this regard, Digi Om Marketing can help your business out as being the Best Link Building Company where they will help placing and positioning your websites amongst all the competitors. With this, a good ranking of the website can be achieved that makes your business upturn and more visible to the internet users which leads to attaining the goal of definite action about product or service.





Read More: https://www.digiommarketing.com/search-engine-optimization.php

collect
0
avatar
mike pope
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more