Have you ever visited a salon and instantly became aware of the spotless equipment and various product smells greeting you along with a hospitable staff? Of course, you have! But, have you ever wondered about the behind-the-scenes action? About the countless hours of employee training, appointments’ tracking and management, upselling and loyalty points, and so on. You may not have spent a second thinking about it but one of our clients surely did. The result- they are now the fifth software product company of Indian origin to join the SaaS unicorn club.
The SaaS Unicorn’s Journey to Success:
We are talking about Zenoti. Zenoti has successfully managed to disrupt the salon, spa, and medspa industry. Zenoti provides a one-stop platform for thousands of spas and salons across 50 countries. The SaaS unicorn has been securing more market share than ever with a predicted 120% year-on-year growth.
It provides a cloud-based SaaS platform to seamlessly manage all of the business – from online appointment bookings, POS, CRM, employee management, inventory management to built-in marketing programs and more. This has revolutionized the spa industry by helping them optimize their systems, reduce costs and improve customer retention. Additionally, it has also helped them direct their spending on marketing.
Salon/ Spa/ Medspa Owner’s Dashboard Design:
One of the major challenges for these owners is to analyze the current state and plan their business growth, especially when they own spas across multiple locations. To grow their business, they have to focus on managing and motivating their staff, increase their new clientele and retain the existing ones. They also have to run marketing campaigns and reach their target audience while efficiently running their operations.
For this, a real-time Dashboard consolidating and highlighting their strengths, weaknesses, opportunities, and threats is a big asset. Coming up with a dashboard design, that provides a holistic picture of the entire business across locations, was a fun journey. We understood how important it was to present the relevant data. However, it was equally important for us to keep in mind that the target users are not data analysts.
Tracking Providers and Stylists’ Happiness Coefficient:
In the beauty and wellness industries, the brand image is also driven by the service providers. Well, in other words, the customers’ loyalty could be to the service providers; which would reflect on the brand as well. Furthermore, users generally don’t separate stylists from salon brands. Hence, it has become very important for these business owners to focus on hiring the right people, train them well, and keep them happy. Employee happiness and their loyalty towards the brand is very important; equally important for the business owners is to understand the employees and plan their growth along with the brand’s growth.
Dashboards are the best way to get a complete overview of the business, achieve better performance, and, ultimately, profit. To put this notion into a real-world perspective, Zenoti came up with the idea of an interactive, intuitive interface; that offers a cohesive mix of KPIs to aid the successful management of the salon and spa business.
Divami has been part of many exceptional journeys of several marquee companies to startups. But, rarely do we get the opportunity to sail on something as spectacular as the successful cruise of Zenoti. The process described in this blog summarizes the partnership-from a feature or view level to dashboard designs- continuing over the past couple of years contributing towards the growth of the niche SaaS unicorn.
All of us have used that ‘ONE’ SaaS platform that seemed promising while we were walking through its demo.
We envisioned all of the amazing things we could do with it; how it would help us reduce our turnaround time, increase our efficiency, and reduce our costs.
But… I am sure you got lost in its sea of features after you started using it.
Everything seemed like hard work – until you quit and/or switched to another SaaS platform.Retaining users is one of the biggest challenges for SaaS platforms.
This makes their application a ‘One size fits all solution’ – the Frankenstein’s monster of SaaS platforms.
It’s a little unconventional, but it really drives the point home better than my prattling of design terms would.Seasons change, and moving from winter to summer brings a change in our clothing styles and requirements.
It’s the way designers, developers, and project managers can interact with one another and make their ideas come alive.
Prototyping can help with the concept, map user experiences, and convey improvements to stakeholders or consumers, all without writing a single word.
It’s a perfect way to check ideas and see what the users are responding to.
Even though this device isn’t as advanced as UXPin or InVision, it comes with many important functions that make it a great choice for beginners.One of Justinmind’s most interesting aspects, but it does have a free plan with the opportunity.
Using a drag & drop editor, you can use it to meet increasing demand prototypes, important when starting or learning speedy prototyping.AxureAxure lets the developer create interactive, clickable wireframes that customers love.
Obviously, it depends on the designer’s needs; this tool can also be used to develop the most barebones, lowest fidelity wireframes, as well as exceptionally high fidelity wireframes.AvocodeAvocode could hardly be considered a UI design tool.
Do you want to know about UI and UX design?
User interface design is the look and feel of your app and UX app design is the nuts and bolts of your app.
Different applications help us and make life easier.
For any app success, UI and UX design are the most important part.
Follow these tips for better User experience.
We are a top-rated UI/UX Design Service Provider Company in India & the USA offering UX research, design, and development services for companies and Startups.
The global revenue collection through mobile apps is in billions.
There have been diverse trends in recent past years.
The year 2019 is yet to see some absolutely new waves in the new and innovative trends or massive upgrade from that which the users are currently using.Some such trends are mentioned below.1.
Machine Learning and Artificial intelligenceAI and machine learning are making their roots stronger in the Mobile app development world.
AI can be seen making its presence through the chatbots.
Wearable devices and IoT2019 is sure to witness more of the wearable- watches, fitness bands, movement crackers and more.
