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 When it comes to business, customer service is the most important factor that you need to consider.

If you have a website, you can also use it to improve the level of customer service in your company.Digital channels bring together the best digital experiences with the best marketing solutions on your website.

The Digital Experience Platform provides a set of tools and applications that will help you and your company to gain insight from customer data and make the right decisions based on the data.Why use a Digital Experience Platform for your Business?

The Digital Experience Platform allows you to share your brand's story through rich content on the Internet.

This will allow you to reach a wider audience and create new customer relationships.With the help of the Digital Experience Platform, you can provide customers with the best-personalized experiences that will engage them.

Here are the four major benefits that you can get from using contextualized digital experiences for your business.A Content Management System: The Content Management System helps you to maintain the records of your digital experiences.

Contentstack, the leading Content Experience Platform (CXP), today announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry.

The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks.

The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience.The retail industry is having to quickly adapt during the COVID pandemic to reduce in-person interactions.

Using augmented reality, the Contentstack prototype helps retailers and brands to create touchless, engaging self-service experiences.

Retailers using AR technology in this way can better attract customers to brick-and-mortar stores and increase foot traffic.“This app showcases how fast and easy it is to innovate with AR — it isn’t scary or difficult and we have the blueprint,” said Sonja Kotrotsos, Head of Product Marketing for Contentstack.

“Rolling out immersive content experiences is a differentiator for brands.

In the case of a CMS, the online user experience isn't identical, displaying the same information and message to each visitor.

Instead, a Web Experience Platform brings a completely different online experience to each visitor depending on a host of complex data that is managed via the Content Management System.

For example, consider the following scenario: you are selling shoes on Amazon's website.

This repository includes all your customer data, including product descriptions, price quotes, reviews, and photos.

You can update each website without having to change anything else on the rest of the website.

If you update one website, everything on that website will automatically update for the rest of the customers who have purchased through that portal.Usage of  WYSIWYG editor.Most web experience platforms contain widgets, a WYSIWYG editor, which lets you easily add new content, edit existing content, manage menus, and edit web sections.