After taking the business online, people often face problems in getting traffic to their website. They tend to spend money on their website so that they can get traffic. People often get confused about whether in many contexts do we use PPC and SEO. But before going toward that, let's just cover the basics.
What is SEO?
SEO is defined as the process of improving the quality and quantity of the website to get traffic from Search Engines like Bing and Google. SEO contains natural, organic traffic where you have to pay no money to get noticed. SEO is all about optimizing your content, creating high-quality links, creating content using high-performance keywords.
The full form of SEO is Search Engine Optimization. The O in the SEO is called optimization- where we write all the contention the site, guessing that content shows up in the Search Engine Results Page. For a website to get noticed and get more traffic the website should be SEO friendly.
There are different SEO factors that we need to keep in mind for making our site SEO-friendly.
- Secured Access Website- The first important factor is having the right kind of URL. The URL should be secured as well. For that Google has to be able to scour your website for the right content. Installation of sitemaps that lists all your pages is also important.
- Page Speed- Page Speed is one of the most important SEO factors. Google is working hard on improving the user experience on the web while keeping in mind the page should load faster. The loading speed of the website works harder for your SEO ranking.
- Mobile-Friendly- As the number of Mobile devices is increasing, everyone has a device on their hand where they can search for anything on their mobile. So, for this purpose, you have to make your site mobile-friendly.
- Optimized Content- Before writing content, you should do proper keyword research. It is important to use keyword research in your content. For a fresh website, the original content is best for the website to rank. Keep in mind the intent of the customer intent as well.
- Links- The web is built with the help of links. So, links are the crucial SEO ranking tool. They may be Inbound, Outbound, or internal links.
What is PPC?
PPC stands for Pay Per Click. PPC is the mode of advertising online to drive traffic to the users, In this model, the advertiser pays to search engine, website owner, or network of websites when the ad is clicked.
In this model, advertisers bid on the keywords that are related to their industry when ads are being clicked.
For a winning PPC campaign, one must research and select the right keywords. One has to organize those keywords in campaigns and ad groups.
- Google Ads- Google Adsis one of the most popular PPC advertising systems in the world. This ad platform helps businesses to create ads and ad campaigns, that can appear on the Google search engine. Google ads operate on a Pay-Per-Click Model. Users bid on keywords and pay for each click of the advertisements. PPC Marketing through Google ads is valuable because it has the most popular search engine, and also has a massive amount of traffic.
Content delivery networks, or CDNs, are very useful tools.
They can be quite beneficial to SEO.
Canadians are unable to shield their sensitive data from prying eyes of local and foreign agencies; losing identities and personal information becoming a nightmare for them.
find out hereA survey by the CIRA revealed that 76 percent of Canadians are concerned about the security and privacy of their personal information if stored/routed through the US, but unfortunately one-third of the Canadians know that their data is being routed through the USA.
Another report published by the Office of the Privacy Commissioner of Canada, which brings out the fact that more than 50 percent Canadians have sound knowledge of their privacy rights and 52 percent of them are confident about how new technologies are affecting their privacy.
It further reveals that 86 percent of Canadians expect websites to consider user’s’ consent before using their information and should share their use of data.Privacy laws differ around the world but share the ground principle; the collection, use and disclosure of personal information require user consent.
Recently, an Anti-terrorism Act, Bill C-51 is mere surveillance empowered by Canadian Security Intelligence Service, to interfere in Canada’s digital activities for the sake of suspecting terrorism threshold.
visit this siteCanadians started outrageous practices to repeal the bill and protested to restrict police and other agencies to breach Canadians right-to-be anonymous without an official warrant, as this is the standard practice of ISPs to share users data on enforcement official’s’ request.The virtual world offers tremendous convenience so do the risks of privacy, your digital footprints becoming a useful tool for marketing and other unimaginable services.
We have witnessed two major SEO updates this year and we were not even expecting one.
One came in the first quarter of the year in January, and the next one was rolled out last month in May 2020.
While the first one did not leave any major effect on search engine rankings, some big sites reported a shift in their rankings after the second update.
We are a leading SEO Maryland agency and below, we have deciphered how Google’s algorithm was changed.
Only Rich and Useful Content Will WinAs said by the folks from Google, content is the king yet again.
Well, back in time, there were sites that used to fill their sites with just keywords, and the Google algorithm was weak to detect those.
