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Why is Worldwide Demand for Medical Aesthetics Shooting Up?

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Pramod Kumar
Why is Worldwide Demand for Medical Aesthetics Shooting Up?

The medical aesthetics market stood at $8.6 billion in 2016, and it is projected to reach $19.4 billion by 2023, displaying a 12.2% CAGR during 2017–2023 (forecast period).

The growth is driven by the technological innovations in the industry and perceived health benefits of aesthetic products. Additionally, the shifting focus toward non-surgical treatments from surgical procedures, surging population of the elderly, and rising awareness among consumers about the numerous aesthetic treatments available are facilitating the market growth.

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Additionally, the medical aesthetics market growth is driven by the technological innovations in the industry. The latest development in the industry is the laser technology that offers benefits such as minute incisions, a short recovery period, and reduced intensity of pain. Due to these advantages, the technology is being applied in aesthetic treatments including body contouring, hair removal, and skin rejuvenation. Moreover, fat reduction and body contouring employ advanced laser technologies, such as low-level laser, transdermal focused ultrasound, cryolipolysis, monopolar radiofrequency (RF), and high-intensity focused ultrasound (HIFU).

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The product segment of the medical aesthetics market is categorized into injectables, topicals, energy-based aesthetics, and breast implants. Among these, the injectables category accounted for the largest share of the market in 2016 due to the high sales of botulinum toxin. Additionally, the topicals category demonstrated the highest growth rate during the historical period (2013–2016). This can be ascribed to the ability of topical creams and lotions to treat various skin conditions without the requirement for uncomfortable procedures.

Globally, the North American medical aesthetics market is generating the highest revenue, as the region is home to the majority of the established players that offer multiple innovations in aesthetic procedures. In recent years, the U.S. has been the largest contributor to the regional market growth. Further, the developing nations of the Asia-Pacific (APAC) region, especially India and China, are expected to grow substantially in the future. Due to this factor, APAC will emerge as the second-largest market by 2020

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