Remember, when your mother would go grocery shopping, and she’d take you with her. The grocer’s shop would be plastered with posters of many different brands. Your mother would hand over the grocery list. The grocer would check the list, and mention which brands were not available and would offer an alternative brand may even insist on that product stating it is better, cheaper. Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list. This is how smaller brands made their way to your home and established brand identity, while bigger brands could afford newspaper, billboards, radio and television ads. The story is different today.
Technology has changed brand marketing. It is now dictating how brands can engage their customers in a completely different manner altogether, and how your customers perceive you. Previously, only logos, taglines, vision and mission statements were needed. These were an important part of branding. Today, along with these, you also need to have a website, social media pages, customer service numbers, applications and other technology-based tools to be considered a professional company. They are an integral part of brand development.
As mentioned above, technology has also changed the way people interact with brands. A few decades ago, directly being able to reach out to a brand was impossible, but today, customers can directly get in touch with brand representatives and air their grievances and suggestions. On social media, these interactions are public. Therefore, people can also see the issue being resolved in real time, creating a good impression of the brand. This way, brands engage customers online. Reviews are also a part of branding. People review products and services, as potential customers like to check out reviews of the brand’s existing customers, and only then buy their product or service.
Technology can also help establish brand stories, and provide the customers with a unique experience. Videos are a great way to not just tell but show your brand’s story. Nobody has the time to read anymore, so, a visual story is even more impactful. A video, you can tell your story, display a logos, colors, taglines, and even create an easy to remember jingle or song. Videos are a great way to live in your customer’s head rent-free.
Today’s millennial generation, who will soon be the main target audience for many brands, is an audience who likes a story attached to every product they use. They look for a way to contribute. They also are tech savvy and want their brands to be high on technology. Therefore, brand consultants have to take this into account as well when looking to create brands.
Choose brand companies that also offer technology solutions as a part of the building a brand. Choose Kaizen Design Studio as your branding agency in Pune. We’ll help you leverage technology to create trust and best brand identities.
About Us
Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: [email protected]
Website: https://www.kaizendesignstudio.com
graphic design strategy use in marketing to understand your business essence and marketing motive.Graphic design is an Essential tool that enhances how you communicate with other people.
Graphic design influences our brand loyalty to the products we buy, the places we shop and eat.
And marketing used to sell the product.Create Your Own IdentityWhen you choose Graphic Designer for your brand promotion then you should have your own unique different style and ideas which will make you different from your competitorsGraphic Design Delivers better Message than a Text or WordsIf we ask you about any known company from any sector, be it Apple, McDonald, Google, Oyo, Swiggy, Nike, you name it.
It is basic human nature to remember things that incorporate most of your senses.
This process makes it easier for them to connect the message with the image and remember the message for longer.First Impression is last impressionLogo is your Brand identity.
This gradually helps develop trust in the business.
Branding strategies are the first milestone in the journey of building a robust brand.
The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose.
This results in the making of a brand communication strategy, which is the voice and faces the brand.
But the trick is to find another new way to influence your customers, be a unique voice in your industry, and directly engage people in different ways on an individual level.
The finest products and brands showcase the art of amalgamating ideas into one proper branding strategy.Jeff Bezos, CEO of Amazon, says “Your brand is what other people say about you when you aren’t in the room”What he means is that it is gossip that goes on behind your back.
That’s where brand consultants come to rescue.So, what do you need to know before you hire a branding agency in Pune?Hiring a branding agency gives you the freedom to enjoy the strategies to develop a brand and cultivate your business’ friendship with your customers.Here are some of the best strategies that are enjoyed by our clients for their brands:Brand IdentityWe truly believe that no two brands are the same.
It's All About Teamwork: Creating a successful advanced showcasing effort requires various individuals to cooperate as a group.
Without a doubt, you may have some splendid mission thoughts and perhaps a couple of individuals to assist you with it; yet do you have the whole group together?
If not, you need to enlist an office.2.
New Perspectives are a Must: Perhaps you have your own in-house promoting group whose sole goal is to showcase your item.
Yet, in all honesty, you can really improve the present circumstance further.Branding Organizations work with different customers all at once and this gives them exceptional points of view to showcase your item.
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B2C brands need to understand that there are plenty of opportunities and challenges on social media marketing company.
Companies need to realize this fast as there are a bunch of social channels available to consumers which has exploded exponentially over the past 10 years.
However, all these factors can be a hurdle for B2C companies.That’s because consumers have no obstacle on entering upon any social media platform and are very quick in giving negative feedback based on their experience.
Social media platforms can also present as a distraction for many consumers; for example if a company isn’t entertaining, connecting or responding to their consumers, than other companies will.Traditional marketing strategies have all gone outdated.
Billboards, TV ads and various marketing tactics do not possess the same kind of attraction to the consumers they once had.
New trends will emerge, new expectations will be expected, and companies will need to come up with new strategies.
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