Intelligent marketers of today understand that a sensible web design can make a tremendous difference in website conversion rates. Excellent web design is not recognized by just graphic design to showcase the designer’s abilities. Respecting visitor’s patience, prominent CTA, appealing layouts are also part of essential strategies to improve conversion rate.
Conversion rate is the main purpose of your website usability, but you should always have faith in your brand, with the relevancy of the incoming traffic.
Engaging Layout and Attractive Design
Follow Hick’s Law
SEO Friendly with Easy-to-Use Navigation
Compelling Calls-to-Action
Always remember that some of these practices are expected to drive better outcomes for your business than others.
Sometimes you can get the best results just by making a few changes to the most basic elements on your website.
As the name goes, conversion optimization is all about increasing the rate of your conversions – the percentage of website visitors who convert into your customers.
See, the results of a simple A/B testing of including a phone number on the home page, done by Kissmetrics:
The security seals will tell them that their details are safe on your website.
Now that you understand the significance of the ‘Search Bar’ in increasing your e-commerce ROI, you should focus on improving its visibility on your website.
Make sure your home page loads quickly
