According to the latest report by IMARC Group, titled “Europe Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the europe digital OOH advertising market is currently witnessing strong growth and is expected to continue its strong growth during the forecast period (2020-2025).
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Digital out-of-home (OOH) advertising, or DOOH advertising, refers to a form of programmed outdoor advertising that delivers messages to consumers digitally. They are displayed in public places, commercial locations, and waiting places, such as elevators. DOOH advertising employs geofencing, tracking, retargeting, personalizing, attribution, and measurement technologies. It offers brands a safe environment, unparalleled viewability, as well as a high rate of online activation. Digital OOH advertising is gaining prominence due to the inclusion of data feeds, videos, and programmatic capabilities.
The Europe digital OOH advertising market is primarily driven by the increasing implementation of digital display technologies in all sectors and applications. The high population and economic development, coupled with the increased spending capacity of consumers, are propelling the growth of the market. In addition to this, advertisers are coming up with innovative and interactive ways of engaging audiences and collecting data. They are also partnering with different service providers to utilize real estate to screen digital advertisements. Furthermore, the integration of real-time data analytics with digital screens has increased the presence of more creative and interactive content, which is expected to significantly influence the market in the future.
Europe Digital OOH Advertising Market 2020-2025 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the europe digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Market Segmentation:
The report has segmented the europe digital OOH advertising market on the basis of format type, application, end use industry and country.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End Use Industry:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/europe-digital-ooh-advertising-market
Key highlights of the report:
- Market Performance (2014-2019)
- Market Outlook (2020-2025)
- Industry Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action.
We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind.
Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The Research Behind Digital Mobile BillboardsThe OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.The results of the digital mobile billboards survey included the following:31% of consumers reported they noticed a digital mobile billboard within the past 30 days57% of consumers who say a digital mobile billboard stated that they see them “all the time”67% of consumers said they took action after seeing a digital mobile billboard.
Some actions included visiting a website, going to a store or restaurant, or following on social media.61% of consumers who saw a digital mobile billboard said they took action with a mobile device, such as screening a QR code, visiting a website, downloaded an app, or made a purchase.
Why Are Digital Mobile Billboards So Effective?To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:Mobile: The fact that you can take your digital billboard anywhere means your message can be exactly in front of the right consumer at the right time.
