Corporate gifts are a great way to show your clients that you appreciate them in a genuine and thoughtful way.
Done well, ordering corporate gifts with Easyprint Technologies provide an excellent return-on-investment by strengthening relationships that lead to more and sustained business.The guiding principle to corporate gifts is best summarized by an old adage – “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Great corporate gifts make your clients feel that you care about them, that you think of them and that you value your relationship with them.That is the legacy of a great gift.
Do this right, and they’ll think of you and your company every time they use or enjoy it.2) Add a personal touch Every aspect of your gift should demonstrate thoughtfulness, from the packaging to the message.
Be sure to include a personalized message – handwritten if possible – to demonstrate that your client is receiving a message and gift that has been carefully tailored to them, rather than buying one gift in bulk, scripting one uniform message and sending the same gift to your entire client list.A personal touch to a corporate gift is all the more distinct in an increasingly digital age.3) Play the long game The best gifts come with no strings attached.
Instead, focus on building goodwill over time so that corporate gifts fit into a broader client engagement strategy.
This means taking the time to recognize when a well-timed, non-sales phone call or email to wish them happy holidays, congratulate them on a company anniversary or compliment their new website can go a long way towards showing your clients that you care about them and value them beyond the quick sale.4) There is such a thing as too much You may think a lavish gift to your client tells them you value their business.