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Upscale All Your Efforts With Chatbot For Marketing

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Mihir Contractor
Upscale All Your Efforts With Chatbot For Marketing

I often wonder what exactly is Marketing? What am I doing as a marketer? To dig deeper, I started recreating a small mom and pop shop’s scenario. He has a small hoarding that tells me what products he is selling, and then when I visit his store, all he does is talk to me about the products he has. Isn’t that everything we do as marketers? Pick a channel and talk to the customer about your product.

With the advent of the digital medium, we now have websites that “to an extent” are the mom and pop shop’s online version. But haven’t you heard people talking, “I need to talk to the salesman before I buy the product.”

Quoting Paulo Coehlo, “The most important thing in all human relationships is a conversation.” Think about it; you are more likely to shop at a store (especially a hairdresser) where the owner talks to you in a polite, gentle manner, though he might be selling the goods at higher costs. Thus, conversations are critical to good selling and good marketing. You have built a website; you are one step there, but it is necessary to talk if you wish to replicate an appropriate offline experience, and that’s where chatbots pitch in.

Read the full article from here: Upscale All Your Efforts With Chatbot For Marketing

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Mihir Contractor
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