Are you thinking of ways to generate more sales for your company? Are you interested in getting help from an experienced sales representative? In that case, it might be a good idea to hire a telemarketer.
Finding a great telesales rep is harder than it seems though. While their salary won’t be the most expensive item on your payroll, the cost of making a poor hire is very high.
Choosing an applicant based on price may work sometimes but expect to receive what you pay for. Besides price, consider the value they deliver to your business too. Finding the right salesperson is about identifying who’s a great fit for your needs.
#1. What a telemarketer is
They are a phone-based sales representative working for third-party firms or in call centers. As their name implies, their core job is to push out your goods and services to prospects. They mainly do so through the leads generated through your marketing department.
Their knowledge and expertise are used for convincing potential customers of your products. You may give them a script to follow with each prospect. Thanks to the designated sales lines provided, they’re prepared to handle any excuse or rebuttal.
#2. Why you need to hire a telemarketer
Promoting your brand and services sounds easy so you may be wondering why you have to bother with finding a professional to do it. Here are some reasons why:
To maximize cold calling efforts
Though there are negative connotations related to cold calls, they remain an effective means of marketing. Research by the Sales Insights Lab shows that 41% of telemarketers believe the phone is still the best tool for selling.
Given how important a task it is, you have to treat it as a specialized job that requires professionals with proper skills and training. Leave the telesales to the experts who will promote your brand in an engaging way. Doing so increases the quality of your calls.
To make a good first impression
Unless you’re a mega-corporation with a global reach, many of your prospects likely haven’t heard of you before. This is why the first few seconds of the call are crucial for leaving a good impression. You want your prospects to think that your brand sounds interesting and worth looking into.
Unlike with emails or blogs where you may link people to certain pages for additional details, calls have to include everything a lead wants to know. A telemarketer knows how to be both concise and informative within 10 minutes.
To appeal to existing customers
A survey by BIA/Kelsey reveals that repeat customers spend 67% more than new customers. This is understandable because they already know the quality of your goods or services and prefer you over other brands.
On that note, invest in customer retention if you want to boost your profits. Hire a telemarketer to contact your existing customers and inform them about new promotions, items, or discounts. In some cases, people who have already purchased from you are more sensitive because they set higher expectations.
To keep up with competitors
Branding isn’t enough to stay ahead of the curve; you also have to know what other companies are doing. You’re competing against many businesses and some have bigger marketing budgets than you. They’re reaching your target audiences more easily, even through cold calling.
Whether you’re outsourcing telemarketing or not, the competition is going to reach your target market regardless. Don’t let your leads be nabbed by your rivals because you’re taking too long to find the right telesales representative.
#3. How to hire a telemarketer
Now that you’re aware why you need to add a telesales agent to your team, source one who brings value to your organisation through these methods.
Hiring locally
Perhaps this is your first option when looking for a telemarketer. Basically, it entails hiring someone to work in your office to make calls to prospects. Communication and collaboration is simpler but it tends to be pricey.
Onboarding a new hire requires time and money, to begin with. Even if you hire an experienced rep, they still need to be trained for your specific goods and services. There are also the employee benefits and overheads which increase over time.
Hiring virtually
Modern solutions make it possible to hire people online. Start with a job post on your website or virtual assistant platforms to receive direct applications.
By hiring a virtual sales rep directly, you access a wider talent pool that extends globally plus you save on utilities and rent. The problem is that you have to perform the recruitment yourself, including the onboarding, training, paying, and managing.
Hire a telemarketer today!
The fastest and simplest way to find a sales agent is still by outsourcing telemarketing to an offshore staffing agency. These agencies serve as a bridge between you and pre-screened candidates. They tend to handle the initial evaluation of applicants so you won’t have to.
We at Remote Workmate are an example of a staffing agency. We keep your requirements in mind when screening candidates and endorse those who pass our stringent standards. We’ll even take care of the training, management, and payroll, if you wish.
Schedule a call and let’s talk about your telemarketing needs.
