Initially, when the government regulated new guidelines regarding the COVID-19 outbreak, declaring it a pandemic broke our hearts.
Don’t even ask, ‘WHY?’
The outdoor movement was completely refrained, face masks became another essential clothing piece with our outfit, social gatherings got eliminated, and WHATNOT! It felt exactly like spending days and nights in a lock-up. Talking about the business world, it had hit rock bottom because of temporary shutdowns and no customers.
While all of this was happening, mobile apps became our best companion to keep us away from phycological distress. These apps kept us connected with our friends via social media platforms, games, and numerous other platforms, making our lives much easier.
Not only social platforms but mobile apps also offered the convenience of shopping while sitting at home, safe and relaxed. Be it fashion or grocery; everything was made available just a few clicks away! Businesses that did not consider digital platforms as the best option for marketing and sales also turned to the approach.
Be it a startup or a well-established business; it has become crucial for everyone to build a dedicated mobile app to continue running in the race with the competitors in the market. Therefore, if you’re still stuck with the traditional approach, it is time to update your activities.
Why? Here are the top-notch advantages of building a mobile app to get you familiar with the same.
Benefits of Mobile App Development
- Enhanced Communication with the Customers
When the brick-and-mortar stores shut down, there was no way for businesses to interact with their customers. Therefore, building mobile applications made it much convenient for both parties.
By using these apps, customers began ordering their favorite products, while businesses collected information to provide customized options. Thus, it improved the relationship between the businesses and their consumers.
- Improved Engagement
If a customer has queries regarding your brand or a product, they can’t visit your store all the time to get answers. However, it has become an easier process with the arrival of mobile apps, improving the overall engagement.
How?
It is because anytime a consumer comes up with their query, it can instantly be communicated via an app and vice versa for the response.
- Boosted Brand Awareness
Opting for a digital platform is an excellent manner to offer transparency to your customers and enhance brand awareness. Moreover, it provides you with an opportunity to reach potential customers worldwide. While on the other hand, a physical store is only meant for people that stay nearby and know your brand.
- A Useful Marketing Channel
App development also allows you to send out notifications to your customers. Therefore, it is a great scope to market your product whenever necessary.
For instance, you can send out info regarding deals and offers, and the customers are most likely to tap on the same and visit the app.
BECAUSE WHO DOESN’T LIKE SHOPPING WITH DISCOUNTS?
- Beat Your Competitors
Though every business has started emphasizing building mobile apps, if you have a unique app idea, nothing can stop you from standing out in the market. Mobile apps are a modern trend, and working on the same can reap exceptional benefits.
Most Popular Mobile App Categories
Here’s a list of the most popular app categories that have benefitted businesses during the pandemic.
Take a look!
- Healthcare Apps
COVID-19 impacted the healthcare industry to a large extent, and these apps played a tremendous role in saving the lives of thousands of people.
How?
By enabling users to monitor their health remotely. As per the guidelines, gathering at one place was prohibited due to the rapid spread of the disease. Under normal situations, anybody who even catches regular flu, rushes to the doctor to get their health monitored. However, it is precisely something not to be done during the pandemic. Thus, healthcare apps were a great relief during the situation as they connected the doctor and the patient virtually. Moreover, only the people who were advised to visit a hospital stepped out of the house.
Additionally, the healthcare sector also took care of the medical requirements by building medicine delivery mobile applications.
- Entertainment Apps
If we ask you, what kept you hooked and distracted during the COVID-19? Your answer is probably going to be OTT platforms, music streaming apps, etc. Undoubtedly, entertainment apps did a great job at keeping everyone stress-free. Moreover, social media apps kept us connected to our dear ones when we couldn’t visit anyone.
- Educational Apps
Initially, it seemed like the pandemic is going to affect the education of the children big time. But again, the educational industry opted for digitization, and the apps went live overnight, which encouraged children to take online lessons.
In fact, the online approach offered improved methods of education that intrigued children to study and learn more, along with fun activities. The four-walled classroom had now taken the shape of education with gaming while sitting at home.
- Remote-Work Apps
Undoubtedly, our couch has become our new workplace. Therefore, to conduct or join business meetings, apps were built for video conferencing, that too could be managed while sitting on your favorite couch. Apps like Zoom, Skype, etc., have been around for a while now; however, they only gained emphasis after the WFH culture arrived.
In a Nutshell
In this article, we witnessed the importance of building mobile apps for businesses. These apps provide a seamless experience to your customers, which helps in business growth and brand awareness.
Therefore, if you’re intrigued to build a platform for your users to enable them to reach you out easily, connecting with the mobile app development company in UK is your big shot!
So, what are you waiting for? Talk to the experts before your competitors come up with a great mobile app idea to monetize via the same. Sure, you wouldn’t want to miss this opportunity that has the potential to skyrocket your business.
Happy innovation!
