The global raisins market is wide-spread, competitive, and fragmented. The food manufacturing companies are following customer centric approach to gain the competitive edge in the global raisin market, says Transparency Market Research (TMR). These companies are focusing on introducing organoleptic properties in raisins as a strategy to penetrate into the global raisins market.
With emergence of organic food industry, these companies are focusing on introducing natural raisins keeping health at the forefront. They are also keen on introducing innovative s and value-added products in the global market for raisins. Some of the prominent players in the global raisins market include Sunbeams Foods Pty Ltd, Sun-Maid Growers of California, Decas Cranberry Products, Inc., Bergin Fruit and Nut Company Inc. and Kiantama Oy.
Due to fast-paced life people are adopting fast and nutritious breakfast options. Cereals such as cornflakes, rice flakes, and muesli, etc. contain dry fruits such as almonds, walnuts, and raisins. Rising demand for cereal-based breakfast is expected to provide growth opportunities to the global raisins market. The global raisins market is expected to increase at a 5.4% CAGR during the forecast period 2018 to 2026.
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In terms of geography, the global raisins market is expected to be dominated by Asia Pacific. The growth can be attributed to rapid urbanization, changing lifestyle, and rising presence of players involved in the industry. The global raisins market is segmented into natural seedless, golden seedless, monukka, sultana, muscat and black currant. But, natural seedless raisins is expected to register a higher growth during the forecast period. This is mainly due to consumer preference and growing demand for the same.
Cakes & Bakes Industry to Provide Impetus to Global Raisins Market
Large number of food manufacturers and bakers add raisins to their products to enhance the taste and smell of the products. Raisins are the most common dry fruit added to various recipes. This increases the demand for raisins across the globe. Thus, pushing the global raisins market towards expansion during the forecast period. Additionally, bakers use raisins to improve the texture of their baked cakes and cookies. Therefore, it results in higher demand for raisins, owing to growth in the global raisins market.
Moreover, raisin is one such dry fruit that can act as a substitute in any recipe that requires any other dry fruit. Such a versatile feature of raisins nudges the global raisins market to achieve growth during upcoming years.
Convenience Food to Boost Growth in Global Raisins Market
Changing and busy lifestyle calls for ready-to-eat and convenience food. The food and beverage companies add raisins to such ready to eat food, smoothies, sweets, and savories. This creates a huge demand for raisins in the global market. High consumption of ready to eat and convenience food provides impetus to growth in the global raisins market. Furthermore, people always look for nutritious food on-the-go, so raisins are largely incorporated in granola bars and protein bars. Raisins are also added as a flavoring and taste enhancing agent in chocolates. Juice extracted from raisins can be incorporated in dips, sauces, and marinades. Further, this juice or raisins can be added as a topping or a flavor to ice-creams, flavored yogurt, etc. Thus, rising demand for such products expected to direct the global raisins market to expand during the forecast period.
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This review is based upon the TMR report titled, “ Raisins Market (Product Type - Natural Seedless, Golden Seedless, Black Currant, Sultana, Muscat, Monukka; Nature - Organic, Conventional; End User - Food Industry, Food Service Providers, Households; Distribution Channel – B2B, B2C) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2026”
The global raisins market is segmented into:
Product
- Natural Seedless
- Golden Seedless
- Black Currant
- Sultana
- Muscat
- Monukka
Nature
- Organic
- Conventional
End User
- Food Industry
- Food Service Providers
- Households
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Geography
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- U.K.
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East& Africa
- Gulf Country Council
- Saudi Arabia
- UAE
- Rest of Middle East
The world has undergone a major shift in the way of living since the COVID-19 pandemic struck. A notable change in the functioning of various businesses and sectors has influenced their working mechanisms extensively. The food and beverage sector is no stranger to this change. Transparency Market Research (TMR) has studied many aspects concerning the difference between the trends in the pre-pandemic and post-pandemic world across the food and beverage industry.
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Basically, this report is designed to give a proper understanding of industry structure and competition intensity attractiveness.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the breakfast cereals market include General Mills, Inc., Alara Whole Foods Ltd., Nestlé S.A., Kellogg Company, Pepsico, Inc., Bagrrys India Ltd., Attune Foods LLC, B Foods Inc., Marico Limited, Bobs Red Mill Natural Foods Inc..
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Breakfast Cereals Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/breakfast-cereals-market/download-sampleMarket DynamicsGrowing demand for ready to eat packaged breakfast due to busy lifestyles is the vital signs promoting this market's growth.
Increased marketing and penetration of e-commerce in the large and dynamic food industry will boost the market growth.
The cereals gaining popularity among kids as a convenience food and western culture influence on food habits will further propel market growth.
The high sugar content and preservatives added to increase these cereals' shelf life will be the leading causes of a significant setback in this market's development.
