Expert Digital Marketing Strategies And Techniques You Need for 2021

Digital media has completely revolutionized the way we do business. Instead of billboards and ads in print media, marketing is now all about showing people that they can trust your brand to meet their needs and make their lives easier through digital means. Internet marketing services agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia has become essential for all brands, whether outsourcing the digital marketing services or maintaining an in-house team to execute the best strategies.

This list may include marketing strategies you have heard of, but we highlight its importance in this new world, trying to build itself back after the previous year’s events. Let’s take a look at five marketing strategies that won’t fail you in 2021.

• Micro-moments

There have been many trends presenting new and improved ways to target and show ads to potential customers. Traditional advertising channels rely heavily on displaying ads to everyone, regardless of their want or need for the product or service. Internet marketing service places ads in front of potential customers at specific micro-moments or particular stages in a customer’s buying process.

Customers act on their wants during these moments, resulting in high expectations. This makes the user’s experience at the moment more important than ever.

How can you make the most out of micro-moments?

Anticipate your customers’ “I-want-to-buy” moments.

Grab their attention during these moments.

Provide relevant content.

Make customer conversions easy.

Measure every moment

Let’s take an example - Sephora designed its mobile app with a feature that would display the ratings and reviews of the items when scanned. Many smartphone users change their decision to buy a product after reading something on their phone, even at the checkout line. Sephora uses this opportunity to give advice to customers and highlight other customer’s experiences to guarantee conversions.

• Optimize for Voice Search 

Adopting a voice search strategy isn’t just about providing relevant content - it’s also about creating a better customer experience. Businesses with an in-house digital marketing team may have to outsource digital marketing services company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia from agencies specialising in voice-search optimisation. 

Voice-based search devices can provide valuable insights about users that can lead to a more personalised experience. Moreover, voice technology can make interactions with brands seamless and natural, which encourages retention. Google’s 2019 BERT update was designed to help Google in its effort to understand the natural language that people speak in voice search queries. Voice search interactions take far less time than text-based ones, which makes it more convenient for consumers.

• Perform Local SEO

Local SEO is a search engine optimisation strategy used by many digital marketing companies in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia to help your business be more visible in the local search results. Any business that has a physical location or serves a specific geographical area can benefit from local SEO. 

What’s the difference? While traditional SEO focuses on improving your site’s visibility on a much larger global scale, local SEO companies in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia allows you to connect with searchers in your local area. Brands can update their Google Business Profiles through their Google My Business Accounts to include pandemic-friendly details like online appointments and doorstep pickup and delivery.

• Micro-influencer Marketing

A micro-influencer is a type of influencer who has between 1,000 to 100,000 followers. They focus on a niche and are generally regarded as topic specialists. These focused niche experts can connect with their audiences on a deeper level and generate greater engagement. A smaller audience means much more hands-on, personal interaction and stronger relationships. They are more accessible and relatable to their followers who love to see themselves in these ads.

• Go Live

Live streams are a more engaging form of video streaming that brands have adopted to interact with their audience. With the pandemic keeping everyone indoors, it is becoming a more popular way of consuming content as people spend more time on social media. A more notable aspect is how live streams can impact viewer’s financial decisions. Live-streaming a concert or theatre performance helps recreate the experience of attending a physical event in a way that pre-recorded content can’t replicate. 

A video content that is live right now is not the same as viewing it later. Live video content should educate or entertain; this could mean offering tutorials on different things related to your products and services.

While they may seem to be easy concepts, you might be struggling to implement these strategies into your marketing efforts. If you are looking for a digital marketing services agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia, hire Adaan GCC Digital Solutions to bring your online presence up to speed.

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