How to use Product Pages to Convert Visitors into Customers?

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Digital marketing agency NetElixir today released key insights and data analysis on consumer shopping behavior during the Cyber 5 period, which spans Thanksgiving to Cyber Monday.

Overall insights point to a spike in eCommerce sales, up 25% from 2019, while orders grew by just 7%.

The year-over-year increase still falls short of the Company’s original 30% prediction, signifying that the pandemic continues to evolve how we shop, and what we shop for this holiday season.“The pandemic has intensified shoppers’ focus on value and frugality, and led to a concrete change in buying behaviors,” says Udayan Bose, CEO and Founder of NetElixir.

“For a successful holiday shopping season ahead, retailers must be sensitive to the ‘new online shopper needs’ and emphasize creativity through unique, promotional strategies.”Key retail trends from the Cyber 5 Weekend include:Essential categories, like Food & Grocery and Pet Supplies, experienced a major YoY increase in online sales this Cyber 5, signifying that today’s consumers are continuing to act financially conscious and shop essential during the pandemic.The western region of the U.S. experienced the greatest YoY increase in eCommerce sales, up 34% from 2019.Mobile orders contributed to 55% of sitewide orders across Cyber 5.Black Friday experienced more buzz than Cyber Monday on Twitter, perhaps signifying shopper fatigue as the holiday shopping weekend rolled on.Cyber Monday accounted for the greatest average order size (AOV), up 30% YoY.Cyber Monday saw the greatest number of sitewide orders from 12pm to 6pm, unlike in 2019 in which the greatest amount of orders occurred between 6pm and midnight.https://www.martechcube.com/digital-marketing-agency-releases-holiday-shopping-insights/

So doing some groundwork before you set off to sell products online.

It will go a long way in saving your precious time, energy and money.

Try to find out what your planned target customer really wants – An easy way would be to speak to potential buyers about their current pain points, understanding their buying habits and get their feedback.

This can often provide valuable leads regarding the most popular topics/ ideas on the minds of many.

Do remember though that visits to a test website may not adequately reflect interest purely because not many people will actually know about you in your testing stage.

Once you have an idea that you have created a sellable product, research on similar existing products.

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For more information please visit: https://mytrendingstories.com/article/how-to-promote-your-ecommerce-store-on-pinterest

Page speed setting Step 2: Do a Keyword ResearchOnce you get pg in digital marketing the technical SEO right, your next step is to research keywords.Keyword research is important for all types of websites but it is very important for eCommerce websites.If you point to the wrong keywords, you’ll get traffic but you won’t be a marketing professional at a sale.As explained in my article: How to do ecommerce website keyword research, the results from keyword research will determine your store structure and provide you with enough data to expand your homepage, category pages, and product pages.

In the ad platform to follow some basic guidelines (such as a sequence structure), keyword research will show you how to build your store.If you already own an active store, get some traffic but don’t sell, it may be best to update and enhance your site’s design based on keyword research results.

Step 6: Preparing the Product PageProduct pages are very important pages for eCommerce websites and should be tailored to both search engines and users.The use of a product page can be deceptive, especially if you pg in digital marketing sell products that are available on other websites on the Internet.Failure of SEO to expand your product pages will lead to lower traffic and more reliance on alternatives (other than SEO), driving traffic to customers’ stores.

Step 7: Cart and Checkout PAGE OptimizationI mentioned above that eCommerce SEO will help you build a better-converting website and to do that, you need to ad platform your cart and exit pages.It is very common for different types of stores to bring users to the cart and exit pages but only a small percentage of them will convert.Making Cart and checkout pages is not difficult, once you’ve got it right, don’t forget about it and customers in other areas of your store that need extra care.

Step 8: ReportingWhen you start expanding an online store, you are doing it according to the best standards and practices.You work on your professional SEO, do keyword research and improve the design and pages of your store.So far so good.To decide what to do next, you need to have a well-prepared reporting system.A good reporting system without tracking sales, and also monitors user behavior.

User marketing professional analysis can give you the following steps in your process of making SEO work.

No matter what kind of social media following you have or how much money you put into your ads, you’re still going to want that steady stream of organic traffic visiting your website.If your Magento store needs a boost, it may be time to look at your digital marketing and make some decisions.

For starters, these Magento SEO tips might be able to give your website a better foundation so that it starts performing better in Google.How to Increase Traffic to Your Magento Store With SEOTaking time to work on your SEO can pay off in the long run, especially if you are in a highly competitive niche.

You still need to market your website correctly, and a large part of this involves making sure that your SEO is properly optimized.Update Your Product PagesWhen was the last time you really updated your product pages?

It is obvious that these are important parts of your website and your sales funnel in general, but too many store owners are satisfied with product pages that barely have any content.Google is all about context.

How is a web crawler supposed to know what you are selling if there is no keywords or optimized copy around those keywords?

Have you considered how all of the various product pages throughout your website should act as individual sales pages, and that each of them should contain the proper keywords?Small changes like this can have a significant impact, even from a user experience standpoint.

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Ecommerce and digital marketing is very important to enhance the sales of online business.

Digital marketing helps you to reach targeted audience whereas ecommerce enables you to sell your product online.

Know some of the important factors that you should keep in your mind for developing effective ecommerce marketing strategy.