Market Synopsis of Ayurvedic Products
Ayurvedic Products are personal care and healthcare products which are used for medicinal healing purposes. Ayurvedic Products originated from India and hence the suppliers’ concentration is high in the country. Ayurvedic Products are known to have less side effects and helps in the detoxification of the harmful toxins in the body. Increasing adoption of traditional methods for medicinal purpose has given a boost to the Ayurvedic products market fueling up its market share. Ayurvedic Products are majorly classified into personal care and healthcare products. Increasing working women population and their inclination towards chemical-free herbal cosmetics are one of the major drivers of Ayurvedic personal care products. Ayurvedic healthcare products are used widely to cure asthma, allergies, hypertension, insomnia, nervous disorders, inflammation and others
Market Segmentation:
The Global Ayurvedic Products Market has been segmented into product type, specialty attributes, distribution channel, and region. On the basis of product type, the global ayurvedic products market is segmented into healthcare and personal care. Among the two, the healthcare products segment is likely to garner a larger share of the global ayurvedic products market. Such market command can be attributed to the growing consumer preference of natural and side-effect free treatments, in contrast to western medicine.
Based on specialty attributes, the global ayurvedic products market is segmented into GMO-free, organic, and vegan. The organic segment is anticipated to lead the global ayurvedic products market through the forecast period. This can be accredited to the mounting awareness of the health benefits of organic medicine and organic skincare products.
Based on distribution channel, the global ayurvedic products market is segmented into supermarket/hypermarket, drugstores, convenience stores, specialty stores, and e-commerce. While the sale through drug stores is growing at a significant rate, the supermarket/hypermarket segment is expected to hold the biggest share in the global ayurvedic products market.
Detailed Regional Analysis:
The Global Ayurvedic Products Market is regionally segmented into North America, Asia Pacific, Europe, and Rest of the World (RoW). Asia Pacific is assessed to hold the largest share in the global ayurvedic products market during the conjectured timeline. North America is estimated to follow Asia Pacific and hold the second largest market share for ayurvedic products. High demand for ayurvedic products owing to increasing disposable income in the developed countries present in Asia Pacific and North America are promoting heavy ascension in the ayurvedic products market. Some of the major importer nations for ayurvedic products include the U.S., Germany, China, France, and Canada. Economic growth and developed trading channels are driving the ayurvedic products market in these countries.
Key Players
The Global Ayurvedic Products Market has many prominent players including
- Natreon Inc (U.S.)
- Dabur India Ltd. (India)
- Patanjali Ayurved Limited (India)
- The Himalaya Drug Company (India)
- Basic Ayurveda (India)
- Herbal Hills (India)
- Planet Ayurveda (India)
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