The telecom industry was the pillar that enabled the fast pivots that were required. The industry was impacted very differently by the pandemic compared to most other industries. More than a third of telecom providers indicate that it was either business as usual for them or that their business actually accelerated during the global crisis, according to Ecosystm research.
Moving from a product or regional focus to an industry focus appears to be the “strategy du jour” for many technology vendors today. For some it is a new strategy – with the plan to improve customer focus and increase growth; for others it is the pendulum moving back to where they were five or ten years ago as they bounce from being industry-centric to product-centric to geography-centric and back again.
Getting your industry focus right is much harder than it seems – and has to be timed with client needs and market opportunity. The need to focus on the industry varies for different technology products, services and capabilities. For example, most technology buyers want their vendors to understand what their business does and how they add value to customers – that is a given and industry-aligned Sales teams make a lot of sense. Many tech buyers also want certain software functions to align directly to their processes – there is little appetite to customise ERP and financial suites to specific industry needs and processes – and tech vendors should support these out-of-the-box or cloud needs.
If the industry solution you are selling is the same as what any of their competitors can buy from you, then organisations get the exact same benefit as the market – no more, no less. For example, about 10-15 years ago, large telecom providers around the globe made significant investments in CRM platforms (often from Siebel) – bringing in one of a few large global systems integrators to deploy their standard processes and systems. These CRMs were supposed to provide business and customer benefit, and drive competitive advantage. And while they did deliver positive change (often at SIGNIFICANT cost!) when every telecom provider was using the same solution with the same or similar processes, any competitive advantage was lost.
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Types of Logistics Company Websites
Let's take a quick glimpse at the most common types of logistics company websites.
These online platforms usually do not have their own fleet and act as an intermediary between shippers and carriers.
Here are some pieces of advice for designers who are going to work on any of the above-mentioned types of websites.
Providers of logistics website design services should not forget that all the businesses prefer being put in the best light, as the first impression often plays a vital role.
Let the company speak with customers: use "Contact Us" forms throughout the website and/or links to the "Contact Us" page, and online chat software, thus prompting clients to send requests.
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