Content creation is normally the first contribution of data to any multimedia and in particular to digital media as an end-user/media in certain contexts. The content creation process entails creative thinking in presenting data and knowledge to the audience. It can be created online, for instance, through blogs, newsletters, web pages, images or illustrations. The content creation may also take place offline, for instance, through magazines, newspapers, book or magazine covers or illustrations. A form of entertainment production, the creation of content involves a group of professionals who can contribute their creative skills and are supported by a business or organization for the purpose of expressing information and knowledge to the audience.

In the digital age, content creation has taken on a greater significance for businesses or organizations. With increasing sophistication of digital media, content creation requires not only the technological skill set but also a deeper understanding of the medium. The Internet, for instance, provides unlimited possibilities for content creators to express themselves creatively. However, as content creation goes online, the Internet also provides unlimited opportunities for content abusers. Therefore, it is important that content creators understand the norms of the Internet and take precautions to protect their rights and prevent themselves from abuse. It is important that such safeguards are in place to avoid legal action being taken against the company, or individual, for creating or distributing the work.

As mentioned earlier, content creators must understand that they are not the audience in content creation. The audience is the user or the person who will access and use the digital media. In other words, this is not a showbiz act where the audience decides on the content or the message. In fact, most digital media users prefer not to read texts or see videos unless specifically requested to do so by the user or the audience. In fact, even when messages are requested by the audience, most users delete them without viewing them. The content creators thus have a responsibility to understand that they are neither the audience nor the users of digital media.

It is this misunderstanding that has been responsible for much of the misuse of digital media by persons or organizations with an ulterior motive. For instance, many of the so-called social media sites were created to allow people to post messages on popular subjects; however, the users did not have a vested interest in the content creation of the messages posted on the site. Therefore, the content creators were engaged in unlawful activities of influencing or dissuading the audience or users of a particular site from posting or talking about a certain topic. However, this is not the case with social media sites like Facebook or MySpace. These sites are established for the purpose of connecting people with each other. Thus, there is no chance that users or the audience will be influenced or dissuaded by any messages posted or talked about by the content creators.

On the other hand, when the content creators to produce videos for their audiences or to share information with other people, they are engaging in the production of a commercial activity. Therefore, whether it is Facebook MySpace, or Instagram; if these platforms are used improperly, they could be held legally liable. There is no question that the media are useful for many purposes, but one should never misuse them. There have been instances where people have created content to tarnish the reputations of others or to encourage people to start a war. This can be defined as improper, digital media use.

As a society, we need to have a balance between the use of digital media and ensuring that the societal benefits outweigh the risks. Therefore, there is a need to ensure that the content creators understand the importance of using the platforms to create and share content. This will help the future of the internet users and the development of new digital media. The major problem is that not all content creators are aware of the open data policies adopted by social media websites. If they are aware of these policies, they can easily use the platforms to share content without any fear of being penalized. However, if they do not have this awareness, they may end up creating videos that are inappropriate and will fail to benefit society.

It is therefore, important that the content creators learn how to use the platforms to share information and ideas without hurting the reputation of the company, organization or individual. There is no such thing as an easy way to earn money online. It requires a lot of hard work, creativity, commitment, and a certain amount of skill so that a person or a company can create a solid reputation for himself and develop a loyal following among the audience. This will only be possible when content creators follow the open data policy guidelines and learn how to incorporate the techniques that are required to make their content unique and provide value to the audience.

The creation of social media content is only possible with the help of tools that help the audience in connecting with the author, the content creator and the audience at large. This helps in developing a bond between all parties involved. In this process, every person involved develops his/her skills and gets experience. As time goes by, the person will be able to master new techniques that help him create a buzz around the brand or the company. As the world becomes more open to the digital media, every business is looking for ways to promote themselves and their brands using innovative ways.