What exactly is Brochure Design? Simply put, a brochure isn't simply a piece of paper meant to announce something. In fact, it's one of the oldest forms of advertising, dating back to ancient Rome. A brochure typically is hand-written and presented to consumers at various events, local, related industries or just as a reminder of an upcoming visit to an open house.
There are countless uses for brochures. They've been used for decades in the print industry to promote products, events and even new hires. Over the years, brochure design has become an art form. The designs can be artistic, informative, professional or purely informative. The goal is to capture the interest and promote a brand or product.
What's the purpose of creating a brochure? One purpose is to provide a quick overview of a brand or product so a consumer may grasp its meaning. Another is to provide an interior view or "case study" of a brand or product, highlighting strengths while omitting any negative qualities. Thirdly, it's a great way to make a lasting impression on potential customers. All of these purposes add up to a powerful form of direct marketing: creating brand awareness, building trust and creating sales.
How does one go about making a brochure design? There are many elements to it, such as design, colour schemes, imagery and emotion. The visual aspect should be clean, simple and elegant. The use of images should be subtle and appropriate for the intended audience. A brochure with a large amount of text is often best avoided, since it can overwhelm a smaller page.
Good brochure design uses visual assets wisely. Large blocks of colour can be used sparingly, in order to give a feeling of depth and fullness to the images. Capturing the feel and mood of a place through colour can be incredibly effective, especially when combined with other visual assets like images and photos. High quality images that are accompanied by descriptive text are particularly persuasive.
Another great tip for successful brochure design is to limit the number of food options. Most printing companies have a default set of four fold options, but limited brochure design means that only three folds will usually be present on each page. The ideal situation is for each fold to represent a different product or feature of the brand. For instance, there should be a fold for each main product offering, a fold for the brand logo, and a fold to represent an idea or benefit of the product or brand.
Creating customised brochure designs means that you can use different kinds of folding format. Most companies choose the standard z-fold style of fold, as it provides plenty of room for the text to be spread throughout. However, large volumes may well prove undesirable in some instances, so high-end printers are able to create 'fold-able' brochure designs that allow the user to receive the information in an optimal level of readability from every angle. These brochure styles involve the use of z-page technology, where each page is printed on its own separate slip of paper, but is then folded into four separately placed z-pages.
In terms of the four-fold option mentioned above, there are actually many different kinds of folding technology out there. You can create custom brochure templates that utilize the most advanced and cutting edge technologies to suit your individual needs. Customized brochure templates have unique folds, giving you complete control over exactly how your brochure will look and what your brand will look like on each page. If you are not sure which folds to use for your brochures, you can simply study previous templates to gain a better understanding of what different types of fold and printing technology has to offer in terms of your custom brochure design. If you want to create unique folds for each brochure you issue, consider getting professional help or taking a class in order to learn more about the different folds and techniques that can be used to customize this brochure template and make it your own. This is the best way to ensure that your brochure will be both unique and appealing.