You cannot operate a business in the present times and not have an online face for it. With the digitalization of businesses, it has become increasingly important for business websites to look clean and professional for visitors. When building an eCommerce website, it is easy to find temptation in website builders. Getting a custom website design, on the other hand, can help you in the long term. A custom website is a great investment as it markets itself and attracts more visitors than the alternative.
Here are five compelling reasons why you need a custom website design for your business!
1. It builds your authenticity.
The best thing about getting a custom website for your business is that it builds your authenticity and credibility in the market. Since you won’t be using a website builder, your marketing will be authentic, which, in turn, will convey your true professional reputation to the customers. Using a website builder is not a good idea as it takes away your individuality as a business.
2. It ensures consistency across browsers.
Another advantage to a custom web design is that it is compatible across all kinds of web browsers. This is a very important feature to keep in mind as not all users use the same browser for their internet activities. Hence, compatibility across different platforms will increase your visibility among visitors. A custom website helps you stay consistent in terms of your design and layout across multiple browsers. In this era of digital marketing, it is important to have your website mobile optimized. Check out the reasons here.
3. It is SEO-friendly.
Professional website designers who custom design a website for you will always ensure proper optimization of your website. They will take care of all the HTML and CSS codes for you. This, in turn, helps your website get a good ranking on search engines like Google. On the contrary, if you use a website template, you will not get the added advantage of search engine optimization.
4. You can customize it according to your target audience.
Perhaps the best thing about custom designing your website is that you can tailor it to the needs of your target audience. Instead of going for a generic website template, you can make sure your website reflects the true spirit of your business while catering to the requirements of your customers. This will make your customers treat your business more seriously.
5. It is budget-friendly.
Finally, getting a custom website design is cost-effective and easy on the pocket for the long run. You do not have to pay any monthly subscription fees. You can adjust the price of your website according to your budget so that you do not end up spending more than you can afford. Moreover, having a custom website is a great investment that will pay for itself in no time.
Conclusion
The main goal of business websites is to get some sort of commercial use out of them. As an online business, you can earn a lot more visibility and money by getting your website custom designed by a professional. This will not just get you more customers but also maximize your profits.
When quality assurance for a website is discussed, it is usually regarding the checklists of items and steps required for creating a functional website before it goes live.
You might have invested a lot of money and time to get your website up and running with the help of any professional web development company.
It is performed to test the functionality of a website or web application and identify issues or glitches in design, development, and user interface while measuring the user experience.It helps web development companies to make sure nothing is overlooked in terms of features and functionalities before launching a website.
Even if you update a small element in the GUI, or change the content, it is a must that you have gone through a complete quality assurance cycle to ensure your website runs seamlessly.HOW often should you go for website quality assurance?Well, this is purely dependent on your website size and complexity.
This will help you identify uncertain issues or bugs on the website before it puts customer experience on toll or affect your marketing efforts.
WHAT you should TEST on your website?Broken linksInappropriate ContentSpeed & Uptime of your websiteAny mistakes in spellingMissing Meta Data & TagsImage Alt textSpace on the serverInquiry formWHY you should perform Website Quality Assurance?Helps you protect your online REPUTATIONThe digital landscape is slippery and launching a buggy website in the market can greatly affect a company’s reputation and credibility.
