Varun Patra is a media & cultural entrepreneur, who have seen momentous victory in turning unfeasible & larger-than-life ideas into reality over the last decade.
He’s been implicated in shaping resourceful, culture and youth marketing tactics for brands in India. As the co-founder & CMO of Homegrown—a digital first, next gen lifestyle youth culture platform for the artistic class- Publication, Creative & events agency, Content Studio, Creator network.
THE CURRENT:
Homegrown: Varun as well as his sister Varsha co established Homegrown which has dug its heels profound and stood stable as trailblazers in presenting India’s active youth culture with legitimacy.
Over the last six years he has led hundred campaigns and events to coerce social change & shape youth movements for brands such as Bacardi, Audi, AbInBev, Nike, Unicef, British Council plus one hundred thirty plus others, constantly pushing them to modify the narrative of how brands converse that truthfully resonate with the Indian Youth. From award winning campaigns, to youth civilization festivals, to cultural impact plans Varun has obtained leading brands globally and locally to devote in the youth of tomorrow.
Lokal Consortium: A district determined impact urbanism communal - Focusing on Civic Projects, Urban renewal, Arts and Culture improvement, Grassroots Sports and many more.
THE PAST:
Creative Professional: Before HG he worked at India's foremost digital agencies like The Glitch (WPP), Jack In The Box / 120 Media Collective & WebChutney (Dentsu) where he played a major role in award winning campaigns during the premature days of the digital marketing movement in India.
Start up advisor: Varun has been involved in launch and marketing strategies for start-ups within the music, amusement, digital dating, e commerce spaces.
Varun Patra is one of India’s most thrilling, young culture industrialists, having seen noteworthy accomplishment in turning a legendary reputation for ostensibly unachievable, larger-than-life ideas into that of a brand visionary over the last decade. He’s been implicated in forming enthused and youth marketing tactics, most definitively as the co-founder and CMO of Homegrown — a trailblazing media company that’s rapidly become enormously influential in shaping the trajectory of youth culture in the country with its publication, empirical and taste-making marketing agency and its events arm.
When it comes to conventional media, all they desire to talk about are things that are more attractive to society. They do not want to attempt things that go to the nucleus.
Homegrown, is a platform that seeks to tap into what the majority media does not wish to cover.
Varun Patra Homegrown founder is possibly one of the finest media companies in the entire country. It might give some contest to other media companies in the international market as well in the impending time.
Varun has been a business mentor at Pearl Academy for the school of Media as well as Fashion. He has given over twenty plus keynotes & hosted thirty plus workshops across universities and internal brand sessions under his personal interests & learning’s of youth advertising, nightlife as well as music industries, ingenious economy and many more.
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