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What Consumers Prefer in Online Shopping?

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baqir khatri


As digital shopping sites take the world by storm, it is becoming evident that technology is sweeping the world like never before. Shopping sites are truly revolutionizing the concept of shopping and is becoming a one-stop destination for buyers. But what actually customers expect from online shopping sites? Here is a compilation of 11 things that they want desperately in an Ecommerce site.

Variety

Customers love varieties. They want different product choices and features with one click of a mouse. Surfing a variety of products gives consumers pleasure and lures them to shop more. Replica Louis Vuitton Shoes

Search Box

Search box allows users to search the catalogue by product type, brand name, item number, and other keywords. This saves a lot of time of the users and helps them to find their desired products without making much effort.

Information

Information is like wealth and customers simply love it. Details regarding to brand size, weight, colour, materials, and compatibility are always appreciated by the customers and providing relevant information can make the site owners and companies stay long in their business.

Photographs

Photos of products or visual images alongside information make them look credible. Just like traditional shops, where customers do get to see what they are buying, they also expect the Ecommerce sites to provide product photos.

Quick shipping

Online consumer wants immediate delivery of the products as soon as they order them. Generally, online shopping sites 3-4 working days to deliver a product which is expected by the customers. Competent e-marketing is all about instant order placement and delivery in order to provide customers a satisfying online shopping experience.

Reviews and feedback

Feedback and reviews of the old customers make a lot of difference for new buyers. They expect the sites to exhibit feedback and reviews of a particular product.

Discounts

Many shoppers simply buy online for getting nice discounts at least for bulk purchases. Free shipping offers also entice them to go on a shopping spree. Seasonal discounts during festivals or New Year are mostly provided by the Ecommerce sites and this is a big welcome for users as it helps them to save some bucks. Coupons and gift cards also does wonders for buyers and they get into the groove of buying.

Good customer care services

Customers want Ecommerce sites to render top-notch customer care services for 24*7. Online chats, hot lines, toll free phone number, quick response to grievances through emails are what each and every customer wants these days. In fact a company is judged how good or bad it is on the basis of customer care services it provides.

Easy checkout process

Shopping carts, short online product buying forms, easy payment processes are desired by the users. This makes buying online a lot more hassle-free for them.

Social media presence

A social media presence on various platforms wins the credibility of the consumers as well as boosts sales. Social channels like Facebook, Twitter, Google+, Linkedin are safe bets. Through these channels companies can communicate with the potential shoppers and persuade them to purchase.

Announcement about new arrivals

It can be anything like emails, newsletters, advertisements customers love to know what is coming next in the market and which products are getting launched. Therefore, they expect the Ecommerce sites to keep them abreast of the latest happenings.

Customer satisfaction should be the first priority of any business and online shopping is not any exception. It starts with customers and ends with them.

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