There are always new marketing methods emerging. Some claim to bring your conversions to the highest heights, but all of it can seem impersonal. And if your customers are marketed to at the wrong time, then the advertising efforts go to waste. With proximity marketing, your ad dollars are spent smarter. Your target audience will receive ads and promotions thanks to geofencing, NFC tags, beacons, and more. They’ll get their ads when they actually want and need them, leading to a higher conversion rate for you.