Data enhancement can help increase your email campaign response rate and revenue. It will allow you to manage your data, so it can effectively be leveraged for larger business objectives. A clean database will improve communication efficiency and alleviate the potential of missing out on important opportunities. The type of information you can fix during a data enhancement includes: Inaccurate record details, incorrect email addresses, incorrect phone numbers, incorrect spelling, incorrect grammar, incorrect address and incorrect formatting. External data can greatly enhance in-house data. This will strengthen the success of your email campaign.
Did you know that 86% of business professionals prefer using emails for conversations related to their business?
77% of customers prefer emails over other forms of marketing or advertising as well.There's a lot to love about emails: they're a naturally organized form of communication, they generally allow recipients to respond at their own convenience, and they can share resources efficiently between individuals on either side of the world.So if your business can successfully build an email marketing campaign, you're already reaching people the way they want to be reached.
Click below to take a look at the full version of this infographic on email marketing data.