Herb Infusions Market - Snapshot
Broadly, herb infusions comprise beverages including herbal teas, wherein herbs are steeped in water or other liquids to absorb the flavor. Various herbs such as rosemary, dill, basil, mullelin, thyme, dill, and sage are used to make herb infusions.
Rising uptake of herbal and natural products is serving to boost the demand for herb infusions. Individuals, mostly in urban areas are striving to adopt age-old food habits to make up for deterioration of health due to modern lifestyle. Adoption of whole grains, efforts to incorporate various parts of a plant for food, home products, and toiletries is a practice increasingly observed among urban consumers. The increasing desire of urban consumers to go all-natural to fight today’s polluted environment is another factor for demand of herb infusions.
Herb infusions are primarily of two types: organic and conventional. Key sources of herb infusions are rosemary, thyme, basil, nettle, chamomile, sage, Echinacea, mullein, and others. Growth of herb infusions market is also attributed to varied end users of herb infusions, which include food, confectionery, beverages, healthcare, bakery, salad dressings, personal care, aromatherapy, and flavor & fragrances.
Herbal teas, herbal shampoos, herbal soaps, and herbal bath towels are some natural products that urban consumers are vying to adopt. Expanding interest of food and beverage manufacturers to foray into natural products is another key trend for continually rising demand for herb infusions.
Endorsements of herb infusions from practitioners of ancient medicine is boosting consumer confidence for these products. Urban consumers are increasingly travelling to remote places for their natural vegetation. Urban consumers interested in natural products are increasingly spending time to understand use and benefits of vast variety of plant species. These individuals now tend to plan trips to distant locations, including hilly areas for their vegetation. Roots, stem, leaves of plants are some parts that are used for herb infusions for everyday use.
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Market Outlook
Infusion is a process of steeping plants and plants products in water or other liquid until the liquid absorbs the flavors and oils. Herb infusions are very strong beverages that are made by pouring either cold or hot water or some other liquid such as juice, diluted glycerin, vinegar or wine over herbs and letting it soak for a long time. Herbal teas are sometimes called as herb infusions, but herb infusions is a broad term which includes all the herbs including herbal teas. Various herbs such as dill, sage, rosemary, chamomile, mullein, basil, and thyme are used to make herb infusion. Growing consumer’s attraction towards herbal and natural products is expected to boost the demand for the herb infusions during the forecast period.
Herb Infusions for Health & Nourishment
Herb infusions are the products which are obtained from the herb by the infusion process. A common example of herb infusions is an herbal tea. Herb infusions are used as a taste enhancer and for the medicinal purpose. Herb infusions are used as a flavor and fragrance ingredients in food industries. Herb infusions are also used as an herbal remedy to cure various disease such as dementia by providing large quantities of vitamin, minerals, calcium, proteins, and essential fatty acids in their most natural form. Herb Infusions are considered as the natural and safe health & nourishment product as it does not contains chemicals, so consumers are getting more attracted toward herb infusions. Bound to these factors, it is expected that the demand for herb infusions would be high in the near future.
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Global Herb Infusions: Market Segmentation
On the basis of nature, the global herb infusions market has been segmented as-
- Organic
- Conventional
On the basis of source, the global herb infusions market has been segmented as-
- Rosemary
- Chamomile
- Thyme
- Sage
- Basil
- Echinacea
- Nettle
- Mullein
- Others (Dill, Oat straw)
On the basis of end use, the global herb infusions market has been segmented as-
- Food
- Bakery
- Confectionery
- Salad Dressings
- Beverages
- Personal Care
- Healthcare
- Flavor & Fragrances
- Aromatherapy
Global Herb Infusions: Key Players
Some of the global key manufacturers and suppliers of herb infusions are Guangzhou Qixing Pharmaceutical Co. Ltd., Mayway, Natural Herbs & Spices, Infusion GB, Herbal Infusion Co., SodaStream USA Inc., Ahmad Tea, Twining and Company Limited, UK Tea and Infusions Association. More industrialists and manufacturers are showing a keen interest in the herb infusions as the demand for the product is growing in the pharmaceutical and cosmetic industry.
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Opportunities for Market Participants:
The globally growing trend of clean label and natural products is expected to boost the demand for herb infusions in the near future. In addition, growing health consciousness is expected to boost the demand for the herb infusions market during the forecast period owing to the significant health benefits of herb infusions. Also, growing consumer demand for flavorful products globally would have a significant impact on the herb infusions market as herb infusions add flavor to food and give a pleasant fragrance. It is also used in culinary, and for salad dressing. The growing number of new dishes and food and beverage industries would also have a great impact on the herb infusions. Herb infusions are directly be consumed as a beverage and also it is added to some other ingredient to make beverages. Hence, there is an excellent opportunity for the herb infusions manufacturer to target beverages industries. New players who are going to invest in the market should focus on the healthcare industries as the demand for herb infusions is high in healthcare owing to the health benefits of herb infusions. By considering the above factors, it is expected that the Herb Infusions market will grow positive during the forecast period.
- There are many big companies which are providing herbs, dried herbs and herbal tea globally. But there are very few herb infusions manufacturers. So new market entrants should focus on herb infusions market as the demand for the product is expected to be high during the forecast period.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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