Making a YouTube channel has become an essential part of marketing strategies since 25% of internet users spend an average of 10 or more hours on the video platform. Videos are easy to consume and share, and YouTube helps with SEO and overall brand presence.
If you’ve been looking into YouTube marketing to grow your business, but don’t know where to start, a virtual assistant can be of great help.
Below are different ways your VA can help you grow your YouTube channel.
Performing keyword research
Much like blogs and articles, videos also benefit from SEO. After all, YouTube is the second biggest search engine after Google so utilizing SEO concepts makes sense in helping your videos rank higher and get views and new subscribers.
Conducting keyword research lets you know the appropriate terms and tags you need to put in your video’s metadata so users searching with a specific phrase can easily find it.
Optimizing your videos
Increasing your video’s searchability on YouTube means optimizing them. There are many ways that your VA can do this:
- Adding the appropriate tags and description. The title is especially important in attracting clicks.
- Categorizing videos. This means organizing your videos to relevant playlists so it’s easier for your viewers to find the videos they’re interested in when they’re on your channel.
- Embedding them on your website. This helps the followers already familiar with your website discover that you have a YouTube channel too.
- Sharing them on other social media platforms. Cross-posting is always good practice in acquiring new viewers.
- Making sure your channel name matches your domain name. This is just common sense so visitors from your website or followers from your social media know how to search for your channel.
PRO TIP: Even the video’s thumbnail can cause a viewer to click on it over a similarly-titled video.
Engaging with your viewers and subscribers
Ever wonder why almost all YouTube videos ask viewers to Like, Comment, and Subscribe on their videos every time without fail? That’s because the algorithm prioritizes content that has high engagement.
Your virtual assistant can add these reminders to your video, as well as actually engage with your viewers by replying to comments and subscribing to channels related to your business.
Another way to increase engagement is to study the best times to post on YouTube, much like how you probably already do for Facebook, Twitter, and Instagram.
Researching global trending topics
Staying on top of the trending topics, whether globally or locally, that are relevant to your channel is a cost-effective way of promoting your channel to various new audiences and potential new subscribers.
Your VA can do this by checking data from the YouTube Trending dashboard, Google Trends for YouTube, and the Popular on YouTube page.
Creating a video content calendar
Regular posting of videos increases your engagement as well as your channel’s visibility on the algorithm. In order to post regularly, you’ll need to plan a calendar of content, usually months ahead of your intended posting time. This allows you to plan relevant topics around a certain period of time, such as the summertime or a particular month that celebrates something.
Seeing a month’s worth of content at a glance also allows you to make sure your topics aren’t getting repetitive.
Linking downloadable content in the description box
The thing about YouTube videos is they will reach new audiences long after you’ve posted them. If your content is relevant to someone, it will eventually be discovered through search.
That’s why if you have downloadable content such as lead magnets, it’s good practice to link all of these on the description box of your videos. Your new viewers who liked your video content will have reason to believe they’ll benefit from these as well.
If you don’t have downloadable content but you have a landing page where viewers can perform a specific action like booking an appointment or purchasing an item, you can link this as well.
Making YouTube cards and end screens
YouTube cards are clickable CTAs that appear on your video. They can be links to your landing page, downloadable content, donations, and more. You can choose a specific time for these cards to appear on the video, usually at a relevant time when they are mentioned.
These cards can be your other videos related to the one viewers are currently watching, or the next video if you’re doing a series. It’s advisable to put these cards at the end screen, the part in videos where thumbnails for other videos appear as it comes to a close. This is to make sure your viewers finish your videos. The end screen is an opportunity to promote your other related content to continuously drive viewers to more videos on your channel, as well as get them to subscribe. You can also use the end screen to promote your other social media, simply by showing your username and the relevant icons.
BONUS:
Unifying your channel’s voice and look
Remember that your channel should be an extension of your website. Make sure it aligns with your branding. Your virtual assistant can add your existing logo and other branding elements to the channel’s icons and video thumbnails so it’s uniform, pleasing to the eye, and furthers brand recognition and recall.
Adding closed captions to your videos
Closed captions allow you to reach a wider audience. It helps viewers that aren’t fluent in English understand your content better. It’s also something inclusive you can do to your audiences who are part of the deaf community. Your virtual assistant can add captions using an SRT file.
Scheduling your videos
Your virtual assistant can schedule all your video content ahead of time so it’s out of your hands and you can focus on the next topics.
Ready to grow your channel with a VA?
Remote Workmate can help you find the right talent to get your YouTube channel up and running. Our intensive screening process ensures we find only the most qualified candidates and all you need to do is the final interview.
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