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Global sales of airsoft guns reached 2.7 million units in 2018, according to a recent market research study of Fact.MR.
The report has projected ~6% annual growth in the airsoft guns sales volume towards the end of 2019, indicating healthy growth prospects of the airsoft guns industry over the next few years.
With rising proclivity of the millennial generation for leisure sports, strongly backed by increasing discretionary purchases, it is highly likely that the demand for airsoft guns and other shooting sport gear will experience a robust hike in years to come.The study opines that electric-powered airsoft guns continue to witness increased adoption over spring-powered and gas-powered variants, attributing to their selective fire capabilities.
Moreover, electric-powered airsoft guns can be leveraged for both semi and fully automatic operations, unlike the rest two counterparts.
Manufacturers are thus likely to maintain their focus on innovations in electric airsoft guns, banking on their successful track record on the basis of ‘customization’.Over 70% Sales Upheld by Individual Buyers The study opines that the shifting focus of individuals, specifically from millennial generation and Gen X, continues to significantly contribute to the growth of the airsoft guns market, owing to their growing enthusiasm for airsoft.
In line with the increasing number of individual buyers who collectively accounted for sales of over a million units of airsoft guns in 2018, manufacturing companies are zooming in the focus on the needs of individual consumers, to reformulate their growth strategies.
The core parent, the core CMO of the household, the future CEO of the enterprise is millennials, and that's a big deal.
Why it matters is that millennials were the first generation to ever grow up with the Internet in the household.https://www.mattbritton.com/blog#portfolio/194f6c85-00ae-4387-a22b-83e9d965e242
The article below discusses the rising popularity of the on-demand bike and scooter sharing applications and the features that assist in the popularity of the application.
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