logo
logo
Sign in

How Connecting Commerce Cloud unifies Customer's journey?

avatar
Mohit Bansal
How Connecting Commerce Cloud unifies Customer's journey?

How do your customers behave when they visit your website? What makes them lead your product “add to cart” or exit your site? Every answer related to customers' behaviour and steps, once they visit an online store, is a customer journey. A customer’s journey is a documented behavioural scenario that creates a map of the virtual footprints of your customer. It might sound crazy, but with marketing solutions like Commerce Cloud, everything is possible.

Today, the customer journey is not a straight line but leads dramatically from marketing to sales to service. With the help of Salesforce’s Commerce Cloud, you can view that journey and make it efficient to buy and repeat.

Before directly diving into how Commerce Cloud works, let’s check for the phases a customer leads through.

Stepping stones of Customer Journey -

  1. Awareness- Whether social media ads or word of mouth of existing customers, brand awareness spreads through various mediums. This is your effort to let customers recognise your brand or product.  
  2. Accusation- The phase where customers turn into a lead with some sort of interaction is an accusation. This could be anything such as a form filling, subscribing to the newsletter, app download, following the link to your website, and creating an account.
  3. Onboarding- When they take service from you or buy a product, this is the highest of their interest. This is the time your customers provide the most personalized expertise, so remember to be relevant and helpful rather than noisy and hype.  
  4. Engagement- In transforming your customers into loyal ones, you need to create engagement. Keeping customers engaged, building loyalty, and making them buy again, demands engagement. For this, create personalized content that makes customer relationships fresh and interesting. 

Read More

collect
0
avatar
Mohit Bansal
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more