If you were an experienced tradesperson confronted with a complex project, do you imagine walking up to the job with a single tool in? Sure, you could quite possibly start the project with the tool and maybe address a few small tasks with it. Still, it’s doubtful you would get very far.  

A handsaw on its own may let you cut some wooden boards, but unlikely with proper measurement. What happens if you have to use a type of material the handsaw isn’t designed to handle?

Of course, a single tool wouldn’t allow someone to bring any complex project to completion, let alone in a quality manner. The very same concept applies when confronted with the task of bringing to completion a successful SEO campaign. 

It’s on this principle that SEOtoolbox.io is based. The full set of SEO tools it contains work together for use by those tasked with improving SEO for their or a customer’s company. Its set of tools are designed to work together to allow a person or team to track, manage, and care for any and all tasks involved in such a project.

Here’s an overview of just a few of these tools and how each plays its part in contributing to bringing that SEO campaign its successful completion.

Some Keywords Merit More Attention, Some Less

Are you using keywords just because they sound like something someone might type in when searching for the type of product or service you or your customer offer? Maybe you’ve tried a variety of different keywords and used them in many different forms. Possibly you’ve even seen some improved SEO at times with this method, only for it not to last. 

Perhaps you’ve even been using a tool that enables you to gather some data by tracking how those keywords are currently performing on Google. 

Yet, do you know how those keywords have performed in the past? Do you know how they’re likely to perform in the future? Do you know how they’re performing on other search engines? Do you know where they are performing well?

SEOtoolbox.io’s tracking tool answers all of these questions and more. Here are a few of the different “attachments” this tool contains.

Performance Timelines

One of the main advantages of having a daily keyword rank tracker is that this allows you to see performance timelines of the keywords being tracked. 

These timelines play an important role in allowing you to stay on top of search trends. Having real-time data on search trends enables you to better focus your content around the keywords that merit greater attention. Inversely, this also means you are given the opportunity to pull out of producing content based around keywords that are to likely have a minimal effect. 

This is just one way that just one feature of this one toolbox can contribute to an SEO campaign that is far more effective in both cost and results. 

Varied Support Network

Another feature of SEOtoolbox.io’s keyword tracking tool that further contributes to the site’s versatility in improving your SEO is its wide search engine support network. This isn’t a tool designed to simply track keywords strictly on the SERP of Google’s main, organic search engine. It’s supported on a wide range of other ones as well, including but not limited to: 

• Google
• Amazon
• Bing
• Naver
• Yahoo
• Yandex

Not only are you given the flexibility to pull data from a variety of the most popular search engines, but you can do so at an international level. This is extremely beneficial in of itself, but combined with the next feature of the keyword tracking tool its value only increases.

Geographic Results Tracking

Do you know if someone next door to you has just searched for a keyword you’re tracking? What about someone on the other side of the world? The ability to add locations to tracked keywords gives you this knowledge. 

What's the value in this?

Say you’re using a tool enabling you to track certain keywords and you can see that some of these are performing well–only, you don’t know where they are performing well. Are those interested in the keywords you’re tracking within your preferred range or far outside of it? Could you be producing content for people and markets that don’t contribute to your local search results?  

If you or your customer’s products or services have a preferred or limited scope, the ability to track keywords by location is invaluable. Improved local SEO affects what people see on Google maps, for example–both on desktop and mobile platforms.

There’s also another major value that lies in the ability to track keywords geographically. By tracking locations attributed to certain keywords, you are given hard data to advise on which markets are best to expand into. This can protect against the expensive trial-and-error that comes with investing in failed expansion attempts.

Keyword Tracking by Platform

Another feature of the keyword tracking tool that enables you to even further refine your tracking data is the ability to track by platform. You can elect to see both mobile and desktop specific tracking data or a combination of both.

So then, why is this specific type of keyword tracking tool a must for a complete SEO toolbox? Its versatility. With it you can track and manage keywords over time, by location, by platform, and do it all across a wide range of search engines.

Backlink Analysis – A Measuring Tool

Another important factor that plays into all digital marketing campaigns is the effectiveness of backlinks. This is why another essential item in your SEO toolbox is a feature that allows you to gain hard data on backlink quality and performance.

SEOtoolbox.io’s SEO backlink analysis tool tracks a variety of different data sources to answer some important questions about what others across the internet are saying about your website.

Learning from New Backlinks

Backlink growth is obviously good, but this isn’t the only type of data you can learn from by tracking new backlinks.

Being able to see where new backlinks to your website are showing up answers some important questions for you, such as: What types of sites are showing yours some love? How much new recognition am I getting? Is it good recognition, that is, what context was it used in?

Learning from Lost Backlinks and Your Backlink History

Backlink decline is obviously bad but knowing why a backlink was lost can be valuable in preventing it from happening again. 

Being able to see where backlinks to your site have been lost answers some similar questions as does seeing where new ones have popped up, such as: What types of sites has mine lost love with? What context was my lost link in?

Knowing the importance of identifying these links, this backlink tool is tied into the world’s largest backlink database. This means you can go back and see your full backlink history. 

SEOtoolbox.io hasn’t quite yet developed the ability to go back in time and prevent those backlinks from being lost. Still, you can at least go back and see how to keep from losing similar links again.

Backlinks Can Hurt More Than They Help

An external link to your website has a quantifiable value. This value can either benefit you or hurt you, depending on how the search engine quantifies it. Factors that can affect a link’s value include:

• The domain authority of the website linking to yours
• The quality of other links used on the site your backlink appears on
• The physical position of a link on a certain page

Basically, not all backlinks are good. When a link to your site appears somewhere, search engines such as Google can do one of three things based on where that link ended up:

• Boost your rankings
• Nothing at all
• Drop your rankings

This is all the more reason why tracking where and why backlinks have popped up and fallen away is so important, as mentioned above. Don’t worry, you’re not left alone in analyzing the value of each individual link. A complete set of SEO tools includes one capable of doing just that for you, and this specific tool does just so.

How versatile is this specific backlink analysis tool within an SEO toolbox? It tracks overall backlink growth while showing you where new links have popped up and where old ones have been lost. It gives you access to an immense backlink database and shows you which links are beneficial, and which are not. 

You can even export this full scope of backlink data into a spreadsheet for your own analyzing where and when you please. 

What Else Is in This SEO Toolbox?

In talking about SEOtoolbox.io, only the features of a couple of the SEO tools it offers as a complete set have been described here. To detail the rest and their respective values could take up plenty more articles on its own. Here’s a quick overview of just a few more:

• Checklist Tool–a tool that scans your website for dozens of on-page factors to show you what to address to improve your site’s SEO page-by-page

• Task Management Tool–a tool for the team, allowing tasks to be added, assigned to specific team members, and then tracked to completion

• Notifications and Alerts Tool–a tool to give you real-time updates on rises and falls in rankings as well as of any other important changes

• Project Management Tool–a tool that lets you stay organized and on top of the progress of even hundreds of SEO projects at once

Use One Toolbox Stocked With the Right Tools

The right toolbox for a complex task doesn’t just contain a lot of tools, it contains the right tools. To build the right tools for this type of project, it takes someone who knows how to use them. These tools should work together to capably and efficiently carry out the tasks they’re meant to. 

Using the proper tools in the proper way can be the difference in your digital marketing campaign being a resounding success instead of an exercise in futility. Next time you’re confronted with an SEO project, make sure you have a complete set of tools, like the ones within SEOtoolbox.io. Otherwise, you’ll be like the tradesperson mentioned at the outset–without the tools to finish the job.