Course Content of Digital Media Marketing
- SEO (Search Engine Optimization)
- SMM (Social Media Marketing)
- SEM (Search Engine Marketing)
PART 1 (Web & SEO)
- Web Development
- WordPress
- Theme Customization
- Theme uploading
- Plugins
- WordPress Blog
- Html Overview
- CSS overview
360 Digital Media Marketing
- SEM (Search Engine Marketing)
- SEO
- PPC
- SMM (Social Media Marketing)
Organic Campaigns - Paid Campaign
- Content Marketing
- Article Marketing
- Blogging
- Content Sharing
- Affiliate Marketing
On-Site Factors and how can be Optimized?
- Meta tags Optimization
- Website Structure Optimization
- Content Optimization
- Image Optimization
- HTML code optimization
- Press Release Creation
- Blog commenting
- Forum posting
- Profile Linking
- Guest Posting
All technique of Linking Building
- Techniques for link building
- Reputation Building
- Authority building
- Trust building
- Tagging
- Profile optimization
- Profile building
- Using SEO Tools
- As part of our SEO training, we provide tutorial sessions for using different SEO
tools. The session will cover the importance of using different SEO tools, usage of
Google search engine and its resources as a mock tool for improving SEO practices intelligently. - Webmasters tools
- Analytics
- Keyword Planner
- Website Analysis Tools
SEO analysis of Website
- Website Analysis
- SEO Competition Analysis
- Keyword Research
- Keyword Finalize
- Search Engine Optimization Strategy Analysis
- Initial Ranking analysis
- Competitor Analysis
Advance SEO Techniques we discuss in Detail
- Paid tools for site analysis (majestic, ahref)
- Paid tool to check ranks of keyword (cyfe)
- Word press Optimization
- Blog design
- Google updates
- Meta tag creation & optimization
- HTML Sitemap creation
- Web master tools
- Analytics Setup & Monitoring
- Robots.txt Optimization
Off page (SEO) Optimization
- SEO Content writing
- Quality link building
- Article submission
PART 2 (Social Media Marketing)
- Social Networking Profiles creations
- Running paid and non-paid campaigns on Facebook & other social
- media platforms
- Marketing on LinkedIn, Instagram, Twitter, Pinterest etc.
- Tools to check social media traffic
- Social Networking Profile Optimizations
- Content Sharing Optimization
- Video Optimizations
- Social media advertising (PPC)
- Blogging
- Blog Optimization
PART 3 (Advertisement Design)
- Intro to advertisement
- History of advertisement
- Types of advertisement
- Designing for market
- Design Process of Creating Ads
- Design Sense
- Color psychology and composition
- Technical Details of Print media Ads
- Technical Details of Web & Social Media Ads
- Perception and Brand communication
Digital Media Marketing Courses in Pakistan is a new trend of marketing within the local and international business environment. As Digital Marketing has already started to attract marketers as a magnet of international business, the Pakistani market is still adopting this new trend of marketing. This is the reason which makes it perfect for professionals who are going to jump into the vast field of Digital Marketing and they will learn about how marketing works in promoting business.
Digital Marketing online course is very different from our old methods of marketing because it includes the use of digital and electronic devices with the internet. Instead of conventional marketing channels, a digital marketer makes proper use of digital channels to achieve its marketing goals and audience. These digital channels may include emails, social media marketing, web pages, and all search engines.
Burraq IT Solutions is a leading Digital Marketing Training Institute that offers Digital Marketing Courses in Lahore, and major cities of Pakistan. It provides not only a highly professional platform from where you will not only get to learn about the basic pillars of this field but also gain hands-on training on how to actually digital marketing platform works.
Complete Digital Marketing Course is the most comprehensive course of BITS that includes all aspects of Digital Marketing includes an introduction to Digital Marketing, creation of websites, performing of SEO, Social Media Marketing, different kinds of advertising, content writing, and analysis via analytics.
How Digital Marketing Training Online Will Benefit You?
This course will be helpful for the students in the following way.
- If you are a newcomer in the field of Digital Marketing then will gain vast knowledge from our proficient instructors which only comes with years of experience
- The training of this course will open an entirely new field and offer multi-dimensional career opportunities in the field of Digital Marketing for local and international businesses
- It will increase your potential of earning manifolds and provide you with both freelance and job opportunities.
- You will become part of experts of Digital Marketing and will go on to explore new dimensions in the future as more local and international businesses move towards Digital Marketing.
- You will receive certification at the successful completion of the program.
- Digital Media Marketing with Certificate.
A digital media marketing expert course with certificate in Lahore is one of the best digital marketing courses that we offer. As BITS knows the demand for digital media or digital media marketing training is growing very fast day by day and in the market, so we make a very effective course outline of the DMM course that will fulfil all demands of the marketing industry. We offer in-depth knowledge and learning about all the latest tools and techniques used for business promotion online.
Learning Objectives of Certified Digital Marketing Training course
Burraq IT Solutions is the best digital marketing institute in Lahore that offers a complete digital marketing course for beginners and professionals. It will be a 3-month detail course that includes assessment and hands-on practices on all Digital Media Marketing courses. DMM courses offer exclusive benefits. A person who will join our training sessions of the CDMM program will be able to get the following objects:
- Understand digital marketing, its importance, and trend in the market.
- Complete knowledge and understating about the product or services promoting.
- Offering understating of design branding and work on brand recognition.
- Complete knowledge about digital media strategies, tools, and their usage.
- Understanding advantages and limitations of digital media marketing platforms.
- Understanding the digital media marketing practices, tools, and their trend.
- Comparison between digital media marketing with traditional marketing tools and techniques.
- Techniques about budgeting and costing
- Understanding to design marketing plan or budget plan for marketing
- Complete knowledge about reporting and metrics tracking
- Understand the digital marketing future and how to prepare yourself for jumping into the deep sea of Digital marketing.
After completing the digital media marketing course will serve as a digital marketer, promoting with freelancing, running and expanding personal business setup.
Career opportunities
For promoting the business, getting jobs, and developing market recognition, marketing is an important element. As traditional marketing strategies & techniques are not enough to complete the entire demands of the digital world, so you need to learn the latest and most demanding techniques of Digital Media Marketing. Companies and brands totally depending on digital marketing tools and techniques to make their presence in the digital world by spending their money, time, and resources. After having good experience and practical skills in digital media marketing courses, a person can follow the visible path towards career success.
After completing the digital media marketing course you will be able to do
- Freelancer in digital & social media
- Develop and promoting personal branding & promoting business
- Digital & Social Media Marketing job
- A vast addition in technical & professional skills
- Designing a marketing plan
- How to do budgeting and developing of budget plan
- You will ensure and secure your future in the field of Digital Media Marketing by the certification of the Digital Marketing course.
