Mobile Marketing Market Size – USD 66.07 Billion in 2020, Market Growth – at a CAGR of 23.6%, Market Trends – Increasing use of social media networking sites and social media advertising
The report clearly defines the Mobile Marketing market position on a global level. The detailed insights into the market’s geographical spectrum offered by the report make it an excellent source of knowledge about the Mobile Marketing industry.
Rising demand for evaluating effectiveness of marketing campaign in real-time is expected to further propel global mobile marketing market revenue growth going ahead. Increasing social media networking sites and social media advertising are other factors expected to boost global mobile marketing market revenue growth in the near future.
The Global Mobile Marketing Market report assesses the historical and current data along with a thorough analysis of the market dynamics. The report also sheds light on the significant market growth driving and restraining factors that are anticipated to influence the market growth through the forecast period.
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Key Market Dynamics: The global Mobile Marketing market research report details on the ongoing market trends, development outlines, and several research methodologies. It illustrates the key factors that directly manipulate the market, for instance, production strategies, development platforms, and product portfolio. According to our researchers, even minor changes within the product profiles could result in huge disruptions to the above-mentioned factors. Each of these factors has been elaborately discussed in the initial segment of the study.
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Some Key Highlights From the Report
- Solution segment revenue is expected to expand at a significantly steady CAGR during the forecast period. Increasing demand for mobile marketing solutions such as QR codes, SMS, MMS, mobile web, push notifications, in-app messages, location-based marketing, and others is expected to boost revenue growth of this segment going ahead.
- The large enterprise segment is expected to lead in terms of revenue over the forecast period due to rising adoption mobile marketing among large enterprises as a strategy to reach potential of a larger audience while also increasing brand value.
- Increasing number of mobile phone users using mobile search engines frequently is expected to drive revenue growth of the mobile web segment, which is expected to lead in terms of revenue contribution to the global mobile marketing market during the forecast period.
- The BFSI segment is expected to lead in terms of revenue over the forecast period due to increasing adoption of mobile marketing solutions and services in the BFSI sector.
- Factors such as rising adoption of mobile marketing solutions and services by businesses in countries in North America are expected to drive growth of the market in the region during the forecast period.
- Key players in the market include Google LLC, Inmobi Technology Services Private Limited, International Business Machines Corporation, Marketo, Inc., Amobee, Inc. (Singapore Telecommunications Limited), Oracle Corporation, Salesforce.com, Inc., Chartboost Inc., Microsoft Corporation, and Twitter Inc.
The findings of the report explain various aspects of the market, such as market status, developmental prospects, key regional segments, renowned market players, product offerings, end-use industries.
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Geographical Terrain of the Global Mobile Marketing Market:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
The global Mobile Marketing market is segmented based on product types offered in the market, their applications, end-user industries, different types of technologies, and key regions of the market.
- Component Outlook (Revenue, USD Billion; 2018–2028)
- Services
- Solutions
- Organization Size Outlook (Revenue, USD Billion; 2018–2028)
- Large Enterprises
- SMEs
- Solution Outlook (Revenue, USD Billion; 2018–2028)
- QR Codes
- SMS
- MMS
- Mobile Web
- Push Notifications
- In-App Messages
- Location Based Marketing
- Others
- End-use Outlook (Revenue, USD Billion; 2018–2028)
- Media & Entertainment
- Retail
- Automotive
- IT & Telecom
- Healthcare
- BFSI
- Travel & Tourism
- Others
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Key Questions You Asked:
- What is the growth rate of the Mobile Marketing market? What is the anticipated market valuation of the Mobile Marketing industry by 2028?
- What are the key growth driving and restraining factors of the Mobile Marketing market?
- Who are the prominent players operating in the market? What are the key strategies adopted by these companies?
- What are the key opportunities and growth prospects of the Mobile Marketing industry over the forecast period?
- Which region is expected to show significant growth in the coming years?
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