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Components of a great website design

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Nina McPherson
Components of a great website design

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There are about 1 billion domain names already created today and the pace is not slowing down, but only a few of these domain names are actually attached to a successful website business. Some domain names are simply bought for the sole purpose of digital marketing and selling at a later time, others are intended for businesses and other purposes, but for whatever purpose you decide to create your website, a great design is at the forefront of your success, because it is the first thing people see when they visit your website.

A well-designed, optimized, and maintained website acts as the heart of your business operations and marketing efforts. It can make or break your business, brand perception, and reputation. So read on for some points we have prepared to help you make a great website.

 

User Interface

The first thing people see when your website loads is the interface. Your color selections, image use and website structure are what people see before actually reading the content of the website. So attention should be on these factors because it can determine if people will come back. A badly designed website is a visitor deterrent.

Dont abuse your users with too much of everything. Pick a few colors and let them be the theme of the whole structure of your website. Images should be carefully used only when necessary because they can make your website load slowly.

 

Search engine optimized (SEO)

For people to find your website at all, it has to be findable on search engines, this is where search engine optimization (SEO) comes in.

When approaching web design with SEO in mind, you should think about the objectives you want the website to achieve long-term. New trends in web design come and go all the time, but your presence online and brand image is something you want to stay and remain intact. This is why an SEO-friendly website design must be a priority.

So, don’t emphasize or dwell too much on fleeting web design trends. Instead, focus more on website functionality and user experience. For example, one of the popular trends in web design today is parallax. This is a design that features a single page that keeps on going forever when users scroll the page. It may be popular with some users and web designers, but search engines are not the biggest fans of parallax design. And who knows if this website design trend will remain popular a few years from now.

Focus on optimizing your website for leading search engines that people are using to find your business. This includes using on-page and off-page optimization techniques. On-page SEO deals with aspects on your website that can be optimized for search engines, like adding catchy headlines, meta descriptions, and alt tags in images. Off-page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website, like building quality backlinks and social signals.

Also, because users and search engines love a website design that is easy to use and mobile-friendly, meeting this need is another way to optimize your website for search engines. Go for a responsive website design. As the future of online searches is going mobile, search engines like Google and Bing have started rewarding responsive websites with higher rankings.

 

Content

While great design and SEO are very important, the content of your website is the actually visitor driver. People visit every active website in the world, but people visit some websites more than others. This is because people will only return to websites that add value to them.

Search engines have also been trained to recognize websites with valuable content and push such webistes to the front of search result pages. Like they say, content is king, the most important part of your website.

 

Read the complete article at tdpelmedia.com.

 

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Nina McPherson
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